What are the responsibilities and job description for the Social Media Specialist position at Rust-Oleum Corporation?
JOB DESCRIPTION
Tremco Construction Products Group brings together Tremco CPG Inc.'s Commercial Sealants & Waterproofing and Roofing & Building Maintenance divisions; Tremco Barrier Solutions Inc.; Dryvit, Nudura and Willseal brands; Prebuck LLC; Weatherproofing Technologies, Inc.; Weatherproofing Technologies Canada and PureAir Control Services, Inc. Altogether, Tremco CPG companies operate 21 manufacturing facilities, 6 distribution sites, and 3 R&D / technology sites, and employ more than 2,700 people across North America.
GENERAL PURPOSE OF THE JOB :
The Social Media Specialist will be responsible for creating and managing the social media strategy for Tremco CPG Inc. to increase brand awareness, boost customer engagement, and drive website traffic. The Social Media Specialist will also be responsible for the day-to-day management of the Tremco CPG Inc. social media channels and have a solid understanding of how each social media channel works to create and optimize engaging content.
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Develop the social media strategy by working closely with the content marketing and digital marketing teams.
- Write, edit and publish content on all social media channels including but not limited to LinkedIn, Facebook, Instagram, and YouTube.
- Work closely with the content marketing team to align content with the Tremco CPG brands.
- Develop a social media calendar to ensure all brands are communicating to audiences with consistent messaging at the optimal days and times of the week.
- Communicate and engage with social media followers by responding to comments and direct messages, resharing appropriate content, and engaging in meaningful conversations.
- Moderate, analyze, and share user generated content.
- Create and set up social ads to run on various platforms including but not limited to META and LinkedIn while also regularly effectively managing the social media budget.
- Utilize Hootsuite for effective social media management and scheduling, including social listening to monitor brand mentions and audience sentiments.
- Prepare and analyze monthly reports for all brands and communicate results to team members and implement adjustments as needed.
- Set up and optimize social media platforms according to social media best practices to increase visibility of the company's social content.
- Work with the SEO Specialist to align social media content with SEO strategies through areas such as keywords, web content, and blogs to maximize brand exposure and increase engagement.
- Create relationships with social media influencers and market leaders and work with the content team to create collaborative posts and discussions for backlinking opportunities.
- Collaborate with other departments as necessary (product management, technical services, sales, etc.) to develop content for company successes, case studies or upcoming webinars and events.
- Stay up to date with social media best practices and trends. Continually research hashtags and trending industry terms to include in postings as well.
EDUCATION REQUIREMENT :
EXPERIENCE REQUIREMENT :
CERTIFICATES, LICENSES, REGISTRATIONS :
OTHER SKILLS, ABILITIES, AND QUALIFICATIONS :
PHYSICAL DEMANDS : Incumbent must be able to stand, walk, sit, use hands, reach, talk, and hear.
BENEFITS AND COMPENSATION :
The salary range for applicants in this position generally ranges between $64,500 and $75,000. This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law.
The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust & Plan with company match, Company Pension Plan, Performance Based Bonus / Commission, and continuing education.
All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Salary : $64,500 - $75,000
