Social Media / Listening Specialist

W2 ONLY.

8 month contract. Likely to extend.

Client: A major global corporation and the leader in their industry with annual revenue over $90B and employing over 250,000.

Overview:

The position will be responsible for managing the organic social channels for major corporate brands across TikTok, Instagram, Facebook, Twitter (X), and more. This role may also support in execution for larger, enterprise initiatives and projects for the team and organization. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. Seeking a motivated self-starter who’s passionate about connecting with consumers in relevant ways and can bring their expertise and ideas to collaborate on larger team initiatives.

Role:

• Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
• Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
• Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more.
• Collaborate with team leadership on larger, enterprise-wide initiatives and projects and execute on workstreams to upskill the marketing organization, build social media capabilities, and drive business growth.
• Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams.
• Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations.
• Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing.
• Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed.
• Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships.
• Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.
• Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed.
• Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute.
• Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations.
• Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency.
• Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team.
• Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations.

Qualifications:

• In-depth understanding of social media landscape.
• Fluent in what the modern consumer wants and needs.
• Completed Bachelor’s degree.
• 5 – 7 years experience in social media management representing a brand or organization.
• Experienced in social listening.
• Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
• Exceptional communication (written and oral) skills.
• Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams.
• Level of proficiency with tools including Canva Pro design, Instagram Reels video editing, and TikTok video editing.

Desire experience:

• Experience with social listening tools such as Talkwalker or other relevant tools.
• Experience using Sprinklr social listening and publishing and other tools.
• Experience with CPG brands including work with large brands and partner agencies.
• Content creation using Instagram Reels and/or TikTok.
• Adobe Photoshop and other video editing software.