What are the responsibilities and job description for the Social Media Specialist position at Sherwin-Williams?
Responsibilities
Social Media Community Management:
Participate in content calendars planning and partner closely with social and creative team members to ensure content is engaging, informative and on-brand. Identify the role of social media in the context of integrated communications strategies and provide subject-matter expertise across various functions.
Facilitate social media marketing initiatives that build Sherwin-Williams’ brand awareness, customer loyalty and increase sales opportunities by generating compelling, informative, and entertaining content to be shared across PSG social media channels. Work with cross functional teams (marketing, marketing communications, legal, creative services, agencies) to bring ideas to life to enhance the customer experience on Sherwin-Williams social channels.
Work within provided tools and native channels to pull and analyze social media data and provide insights that will aid goal completion and ultimately inform social media strategy.
Additional responsibilities may include reputation management, influencer/creator content reviews, collaboration with marketing communications strategy team to ensure content meets marketing objectives, maintaining relationships with key national accounts, partnering with media team to optimize integrations and provide social subject matter expertise, and assisting with employee content programs. Filling in for other social media roles and content/editorial support as needed.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Qualifications
FORMAL EDUCATION:
Required:
Required:
Required:
Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each position, which will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of non-discriminatory factors considered in making compensation decisions including geographic location; skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Social Media Community Management:
- Engage positively with users on behalf of the brand via primary channels (Instagram, Facebook, TikTok, etc.). Praise, assist, or otherwise support users who share successful projects or reach out with questions.
- Resolve community management issues that arise. This can include communication with teams across the company; including Brand Marketing, Legal, Product Marketing, HR/Loss Prevention, and/or community management counterparts across the global organization.
- Manage Surprise & Delight campaigns for brands by identifying suitable recipients, coordinating gift package shipping, and continuing the relationship with the user following package delivery.
- Carry out established user generated content (UGC) processes. Maintain accurate data regarding usage rights, products or projects featured, and enable access to these assets to other functions as needed.
Participate in content calendars planning and partner closely with social and creative team members to ensure content is engaging, informative and on-brand. Identify the role of social media in the context of integrated communications strategies and provide subject-matter expertise across various functions.
Facilitate social media marketing initiatives that build Sherwin-Williams’ brand awareness, customer loyalty and increase sales opportunities by generating compelling, informative, and entertaining content to be shared across PSG social media channels. Work with cross functional teams (marketing, marketing communications, legal, creative services, agencies) to bring ideas to life to enhance the customer experience on Sherwin-Williams social channels.
Work within provided tools and native channels to pull and analyze social media data and provide insights that will aid goal completion and ultimately inform social media strategy.
Additional responsibilities may include reputation management, influencer/creator content reviews, collaboration with marketing communications strategy team to ensure content meets marketing objectives, maintaining relationships with key national accounts, partnering with media team to optimize integrations and provide social subject matter expertise, and assisting with employee content programs. Filling in for other social media roles and content/editorial support as needed.
Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.
Qualifications
FORMAL EDUCATION:
Required:
- Bachelor’s degree or relevant experience
- Bachelor’s degree in Business, Communications, Marketing, New Media, Public Relations, English, Journalism, or related fields.
Required:
- Minimum 1 year of experience in a social media marketing role
- Excellent knowledge of all social media channels and takes proactive effort to stay on top of trending topics, functions, algorithms, new channels and content forms.
- Outstanding organizational, communication (verbal / presentation / written), and interpersonal skills with track record of partnering with and presenting to management.
- Ability to partner with internal teams and external agencies on content concepting, creation and execution of social media initiatives.
- Knowledge of social media tools (such as Sprout Social, BazaarVoice Social Commerce (previously Curalate), Airtable) for scheduling/posting content, organizing data and managing user generated content.
- Understanding of KPIs across all social channels and experience pulling reports and organizing data and insights to drive decision making.
- Ability to adhere to strict deadlines and prioritize multiple duties that are assigned simultaneously and to work autonomously and proactively problem solve with sound business judgement, while maintaining strong attention to detail.
- Strong project management and organizational skills with hands-on experience coordinating across multiple projects to meet timelines and manage a high volume of work in a fast-paced environment.
- Highly collaborative, knowing how to generate breakthrough social work while partnering with various teams along the way.
- 2 years of experience in a social media marketing role.
- Social media specific copy writing and copy editing experience
- Experience working with paid social media campaigns and/or advertising teams or agencies.
- Cross functional understanding of digital media, ecommerce and website strategy, PR and influencers/creators.
Required:
- Microsoft Office Suite
- Familiarity with social media management channels and tools
- Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, and Pinterest
- Experience with Sprout Social and BazaarVoice, or similar tools
- Familiarity with Google Analytics and setting up UTM links
- Familiarity with Photoshop or other creative tools
- 10%
Here, we believe there’s not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there’s a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. Sherwin-Williams values the unique talents and abilities from all backgrounds and characteristics. All qualified individuals are encouraged to apply, including individuals with disabilities and Protected Veterans. We’ll give you the space to share your strengths and we want you show us what you can do. You can innovate, grow and discover in a place where you can thrive and Let Your Colors Show!
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/ . Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each position, which will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of non-discriminatory factors considered in making compensation decisions including geographic location; skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity/Affirmative Action employer committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
Salary : $66,636 - $83,575
