Demo

Business Development Manager - Home Healthcare Sales

RVNAhealth
Ridgefield, CT Full Time
POSTED ON 2/2/2025
AVAILABLE BEFORE 5/2/2025

Job Description

Job Description

Reporting to the CEO, the Business Development Manage r is responsible for proactively building solid relationships with new and existing referral sources and to deepen and expand our referral base. Working primarily in the field , this sales role coordinates and facilitates communication between various health care organizations and targeted referral sources to help RVNAhealth achieve its growth and business objectives. This position conducts direct sales activities leading to quality referral generation resulting in growth in patient volume and increased revenue.

This position will require travel / driving throughout Fairfield County, CT.

Responsibilities :

  • Generate business through an established marketing strategy and business contacts.
  • Enhance awareness of RVNAhealth's individual service lines and community programs among all strategic referral sources.
  • Implement a successful sales action plan with account specific goals and conduct successful sales calls to increase referral volume.
  • Provide in-service presentations to appropriate staff to increase customer service and maximize the agency's team approach.
  • Present to and / or join community groups to enhance awareness of RVNAhealth's service offerings. Represent the agency at area fairs / events with booth exhibits, as appropriate.
  • Develop referrals for services with key referral sources including : hospital discharge planners, case managers, and physicians, as well as community Assisted Living, and Rehab facilities.
  • Establish and implement marketing and sales strategies, associated presentations, sales training curriculums, and service programs and referral processes designed to achieve growth objectives.
  • Conduct market research to identify specific targets.
  • Identify and evaluate RVNAhealth's strengths and opportunities as compared to competitors; develop appropriate action steps to affect competitive edge.
  • Promote the organization and services by recommending, monitoring and analyzing advertising and promotional needs, including direct mail, internet, radio, and print / electronic media.
  • Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
  • Promote and communicate marketing and sales strategy with the organization's management team.

Skills & Qualifications :

  • Minimum of a bachelor's degree in a business or health related field.
  • Minimum of 2 years sales experience in healthcare
  • Ability to execute a strategic plan and marketing strategy and achieve quotas.
  • Basic knowledge of physician, hospital or skilled nursing facility, case management, and discharge planning services
  • Knowledge of regulatory procedures including but not limited to Corporate Compliance, HIPAA and Medicare conditions of participation
  • Established relationships with potential referral sources for home health care services a plus.
  • Excellent verbal and written communication skills, with the ability to create and present Power Point presentations and other media to target audiences.
  • Exceptional interpersonal skills, with a focus on rapport building, listening and questioning skills. Strong organizational skills.
  • Self-motivated individual and able to produce results, working independently and as a team member.
  • Competent in computer-based skills including internet, email, Microsoft Office, and CRM software
  • Clinical background a plus, not required
  • Ability to travel throughout Fairfield County, CT
  • Why RVNAhealth?

    RVNAhealth (formerly known as RVNA, the Ridgefield Visiting Nurse Association) is a twelve-time winner of the Hearst Media Top Workplaces Award. We offer rewarding career opportunities where you can make an enormous impact .

    Benefits of Working at RVNAhealth

    RVNAhealth is committed to providing an exceptional, supportive, and progressive work environment for each employee. We offer :

  • Competitive compensation
  • Extensive benefits, including medical, dental and vision insurance, a 403(b) plan with matching contributions, life and disability insurance plans
  • Paid time off
  • Personal Wellness Days
  • A supportive and employee-centric culture
  • Comprehensive orientation
  • Career path
  • Ongoing educational, training and certification opportunities
  • Wellness programs
  • Work-life balance
  • RVNAhealth is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. RVNAhealth is committed to building a workplace where inclusion is not only valued but prioritized.

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