What are the responsibilities and job description for the Product Manager (Audience Development), Healthline position at RVO Health?
AT A GLANCE
Healthline, the leading source of health and wellness information, is looking for a Product Manager to own the product strategy and delivery of new article templates and tools. Our goal is to deepen engagement with our users living with chronic conditions and offer them the information and personalized guidance they need to live stronger, healthier lives. You will collaborate with cross-functional teams to design, build, test, and optimize article templates and tools, such as interactive Recipes, Guides, Test Result Analyzers, Macronutrient Calculators, Meal Planners and more!
Healthline is part of RVO Health, the world’s largest and fastest-growing digital health platform, with 1,400 employees. At the core of RVO Health is Healthline Media and Distribution, a business that attracts nearly 90MM unique visitors per month in the US (#41 on Comscore’s top 50 list), and 200MM globally to its science and evidence-based, yet easy to understand content.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our Minneapolis, MN office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
MN 102 7th Floor
11000 Optum Cir
What You’ll Do
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Healthline, the leading source of health and wellness information, is looking for a Product Manager to own the product strategy and delivery of new article templates and tools. Our goal is to deepen engagement with our users living with chronic conditions and offer them the information and personalized guidance they need to live stronger, healthier lives. You will collaborate with cross-functional teams to design, build, test, and optimize article templates and tools, such as interactive Recipes, Guides, Test Result Analyzers, Macronutrient Calculators, Meal Planners and more!
Healthline is part of RVO Health, the world’s largest and fastest-growing digital health platform, with 1,400 employees. At the core of RVO Health is Healthline Media and Distribution, a business that attracts nearly 90MM unique visitors per month in the US (#41 on Comscore’s top 50 list), and 200MM globally to its science and evidence-based, yet easy to understand content.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our Minneapolis, MN office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
MN 102 7th Floor
11000 Optum Cir
What You’ll Do
- Identify opportunities for new article templates and tools based on audience needs, user behavior data, business strategy, competitive analysis, and emerging trends in digital health media.
- Partner with product marketing, editorial and lifecycle marketing teams to create product proposals for new article templates and tools, defining the scope, approach, and goals.
- Develop a prioritization framework and roadmap for creating and refining article templates and tools to improve user engagement and drive business outcomes
- Collaborate with product designers and developers to build article templates and tools, developing and documenting requirements and driving efficient product delivery.
- Ensure products are mobile-first, accessible, and optimized for search engines.
- Model and forecast expected product performance to inform prioritization.
- Analyze test results and overall product performance post-launch, in order to validate effectiveness and identify areas for improvement.
- Monitor KPIs such as sessions, time on page, return visitor rate, and conversion rates.
- Ensure stakeholders know what's on the roadmap, understand prioritization, and are included in strategic planning and product discovery.
- Present product performance data, strategic objectives, roadmaps, test results and learnings to leadership and stakeholders on a regular basis
- 1 years of experience in product management, preferably in a consumer-focused role at a content-driven and/or digital media company.
- Proven success in designing and implementing templates or tools that enhance user engagement.
- Experience with A/B testing and experimentation frameworks.
- Analytical mindset with proficiency in SQL and/or analytics tools like Looker, or similar platforms.
- Familiarity with UX/UI principles, SEO best practices, and content management systems (CMS).
- Excellent communication and project management skills with a collaborative approach.
- Interest in the health and wellness industry is a plus.
- You’re excited by the prospect of owning experiences that can profoundly affect users’ well-being.
- You want to be accountable for the customer and the business.
- You want to build new products and experiences, not just maintain them.
- You think out of the box to solve complex problems.
- You make more hypotheses than assumptions and test cheaply to prove or disprove the hypotheses.
- You pride yourself on being a servant leader, doing upfront work to set up your product pod and stakeholders for success.
- Starting Salary: $80,000 - $105,000
- Note actual salary is based on geographic location, qualifications and experience
- Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.
We do not provide visa sponsorship for this role at this time.
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Salary : $80,000 - $105,000
