Marketing and Public Relations Coordinator- New Brunswick, NJ

Job Summary

The Marketing and Public Relations Coordinator will support the Director of Marketing and Public Relations at Childrens Specialized Hospital in generating brand awareness of CSH via a variety of traditional marketing and communication platforms on a local, regional, and national level. The coordinator will assist with the planning, creation, and execution of internal communications, external communications, marketing collateral, and special events. Works closely with leadership and external parties to initiate, organize, and disseminate these projects. Requires impeccable attention to detail and excellent communication, time management, and organizational skills. This individual will interact with all CSH staff, physicians, CSH patients and families, volunteers, RWJBarnabas Health Strategic Marketing staff, vendors, media outlets, and the general public.

Qualifications:

Required:

• Bachelor's degree in Marketing, Communications, or a related field, required.
• Excellent computer skills including Word, Excel, Publisher, Power Point, Constant Contact, Google Analytics, Canva, and Hootsuite.
• Photography and video editing skills.
• Strong familiarity with social media outlets including Facebook, LinkedIn, Instagram, and X.
• Exceptional writing abilities.
• Must be able to work independently and handle multiple projects in a deadline-driven environment.

Preferred:

• Three plus years of marketing/public relations experience preferred, healthcare experience desirable.

Essential Job Functions:

• Internal Marketing & Communications: Supports internal communications, including the weekly newsletter, organizational announcements, leader messages, system news, intranet posts, video interviews, presentations, training materials and multi-media pieces; Assists with content development and execution of internal events; Provides communication support for various efforts throughout the organization; Supports employee engagement efforts; Oversees the work of internal resources, vendors and freelancers; Oversees updates to CSH Intranet as needed; Connects with CSH employees in an effort to highlight their work via internal and external outlets.
• External Marketing & Communications: Assists in handling media requests and writing and distributing media alerts, pitches and press releases; Identifies and connects with patient families to develop patient stories highlighting their experiences at CSH, maintains relationships with these families for future communication/marketing opportunities; Coordinates photo permissions for photo shoots and press events; Coordinates photo permissions for photo shoots and press events; Coordinates photo shoots for patient stories and takes photos as needed; Responds to daily web inquiries; Assists in writing, proofreading, and editing of all marketing collateral; Assists in the creation of and updates to promotional materials for service lines, programs, and special events including brochures, flyers and more.
• Video projects and special events: Assists in planning and scheduling video projects as needed for marketing purposes or events. Supports hospital and system events including site openings, donor/media events, and more.
• Other: Provides support to Director of Marketing & Public Relations at CSH; Attends hospital meetings and represents department on committees as requested; Ensures proper use of logo, messaging, and other branding materials; Works cooperatively and communicates openly with internal resources, clients and contracted vendors to ensure understanding of project needs, requirements, deadlines and budget; Ensures compliance of privacy practices and remains knowledgeable of applicable policies and regulations; Responds to requests in a timely manner, including evenings/weekends as needed.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.