What are the responsibilities and job description for the Senior Field Marketing Manager position at Ryan Lawn & Tree Inc?
Description
Ryan Lawn & Tree is seeking a dynamic and experienced Senior Field Marketing Manager to join our team. Reporting directly to the Vice President of Revenue Generation, this role is pivotal in driving local marketing strategies across multiple regions while building and managing a high-performing field marketing team. If you're passionate about marketing, enjoy building relationships, and thrive in a leadership role, we want to hear from you!
Key Responsibilities
- Develop and execute local marketing strategies within budget guidelines, including:
- Social media planning
- Content creation
- Networking opportunities
- Local sponsorships
- Location-specific promotions
- Collaborate with market leaders to gather market insights and competitive intelligence to build actionable market profiles.
- Analyze campaign performance using data-driven insights and report on effectiveness.
- Identify and recruit local influencers to expand digital reach.
- Partner with headquarters marketing to ensure brand consistency while tailoring campaigns to local markets.
- Establish best practices for local marketing activities and evaluate their impact.
- Build a comprehensive list of potential local marketing initiatives across all branches.
- Design and implement strategies for expanding the Field Marketing program.
- Recruit, train, and manage a team of field marketers to support growth in each region.
Requirements
- Bachelor's degree in Business (preferably Marketing or Management).
- 7 years of marketing experience with at least 4 years in team management.
- Expertise in both digital and traditional marketing mediums (e.g., print, radio, broadcast).
- Proven experience with budget management and strategic planning.
- Strong relationship-building and networking abilities.
- Exceptional leadership skills with a track record of managing teams effectively.
- Self-motivated and highly strategic thinker.
- Proficient in data collection, analysis, and reporting.
- Fluency in digital marketing tools and platforms.
- This position requires working from the local office at least three days per week.
Why Join Ryan Lawn & Tree?
At RYAN Lawn & Tree, we’re more than just a workplace – we’re a team. As an employee-owned company, we invest in our people and provide outstanding benefits, professional growth opportunities, and a collaborative culture. Our rapid, sustained growth has and will continue to provide advancement opportunities for employees that excel in their careers. In addition to being a non-smoking & EEOC company with advancement opportunities. We offer a comprehensive benefits package designed to support your well-being and financial future:
- Excellent health insurance coverage
- 401(k) retirement plan with company match
- Dental and vision insurance
- Additional benefits to support your lifestyle
- 100% Employee Stock Ownership Plan (ESOP)
- 11 paid holidays annually
