U.S. West Coast Account Based Marketing (ABM) Specialist

Title: U.S. West Coast Account-Based Marketing (ABM) Specialist

Type: Full-time / Perm / Remote (Some travel will be required)

Location: Candidates must (currently) reside in California, Washington, or Oregon.

Summary:

We are looking for an experienced Account-Based Marketing (ABM) Specialist to lead and execute ABM strategies in the West Coast, U.S. This position involves driving sales-qualified lead growth through tailored ABM campaigns and close collaboration with regional and global sales teams. The role is heavily execution-focused and ideal for someone with hands-on ABM experience and a sales-driven mindset who thrives in an early-stage, startup business environment.

Key Responsibilities:

Account-Based Marketing Execution:

• Develop and execute multi-channel ABM strategies (1-to-1 and 1-to-a-few) targeting high-value accounts across all stages of the buying journey.
• Work with sales teams to prioritize target accounts and design customized engagement strategies that drive sales-qualified leads.
• Create personalized marketing content, messaging frameworks, and value propositions for accounts based on their unique needs and industry context.
• Collaborate with the Australian team to tailor ABM strategies for each region, driving consistent lead generation and growth.
• Track and analyze ABM campaign performance through account engagement metrics and tools, optimizing campaigns for success.
• Build and maintain relationships with industry partners, media outlets, and thought leaders to expand brand presence.
• Represent the company at key industry events, conferences, and tradeshows.
• Manage co-marketing opportunities with strategic partners.

Lead Generation & Campaign Management:

• Drive market expansion in the U.S. and Canada, enhancing customer acquisition and brand positioning.
• Design and implement creative, region-specific ABM campaigns tailored to North American prospects.
• Collaborate with the in-house Digital Marketing Team to develop digital marketing campaigns and localized web content.
• Write compelling, targeted content that resonates with various personas and customer segments.
• Coordinate with sales and marketing teams to ensure effective go-to-market (GTM) strategies and lead quality.
• Provide regular updates and reports to revenue leadership on campaign performance and insights.
• Champion the company’s presence in North America, sharing regional insights and supporting customer acquisition efforts.

Cross-Team Collaboration & Reporting:

• Work closely with the global marketing team to ensure alignment with broader marketing objectives and initiatives.
• Manage stakeholder relationships, providing feedback and ensuring alignment on project timelines and requirements.
• Present marketing strategies and plans to internal stakeholders, ensuring alignment with overall company goals.
• Collaborate across teams to ensure consistent messaging and effective execution of campaigns.

Requirements:

• 5 years of B2B software marketing and consulting experience, with 3 years of experience focusing on the North American market.
• 5 years of Account-Based Marketing (ABM) experience, particularly within the PSA Software, SaaS, and B2B Software industries.
• 5 years of hands-on experience creating, executing, and optimizing ABM campaigns to drive lead generation and sales-qualified leads.
• Strong understanding of B2B Software Marketing, PSA, SaaS, and Customer acquisition in the professional services space (e.g., engineering, consulting, or software).
• Exceptional marketing content creation skills, storytelling skills, and the ability to craft compelling messaging and narratives for different audience segments.
• Strong analytical skills with a data-driven mindset.
• Capable of tracking and optimizing ABM campaign performance and KPIs.
• Proven project management experience, including the ability to manage multiple campaigns and cross-functional collaboration.
• Excellent written and verbal communication skills and a proven ability to engage with stakeholders at all levels.
• Proactive, results-driven individual with a sales-oriented mindset who thrives in a fast-paced, early-stage business environment.
• Strong experience in tradeshow and event management.
• Deep understanding of industry trends and channels.
• Must (currently) reside in California, Washington, or Portland.
• Must be willing and available to travel when necessary.

This is an exciting opportunity to drive meaningful impact and help shape the future of ABM in North America and beyond. If you have a passion for sales-driven, account-based marketing (ABM) and thrive in a dynamic, fast-paced environment, we’d love to hear from you!