What are the responsibilities and job description for the Marketing Manager Job at S4 Search Partners in Matawan position at S4 Search Partners?
Marketing Manager - Freight & Logistics
The freight and logistics industry is a fast-moving, ever-evolving world where strong brands stand out. If you're a strategic marketer who thrives on creating impact, this is your chance to shape the future of a growing company.
We're looking for a Marketing Manager who understands the pulse of B2B marketing and knows how to engage decision-makers in the logistics and freight brokerage space. This role isn't just about campaigns-it's about building a brand that resonates, drives leads, and converts them into long-term business relationships.
What You'll Do
Craft a Powerful Brand Story - Develop and execute a marketing strategy that makes us stand out in the competitive freight industry.
Drive Digital Growth - Manage online marketing efforts, including SEO / SEM, Google Ads, social media, and email campaigns to increase visibility and lead generation.
Create Engaging Content - Develop blog posts, case studies, white papers, and videos that showcase expertise and build trust with potential clients.
Generate & Nurture Leads - Oversee lead generation strategies, from paid ads to webinars and email nurturing campaigns, ensuring prospects move smoothly through the sales funnel.
Measure What Matters - Track key performance metrics, analyze data, and refine marketing strategies for continuous improvement.
Stay Ahead of the Market - Keep an eye on industry trends, competitors, and customer needs to refine messaging and positioning.
Collaborate & Innovate - Work closely with sales, operations, and leadership to align marketing efforts with business goals.
Own Event Marketing - Plan and manage trade shows, industry events, and webinars to expand reach and generate new opportunities.
What You Bring
- 4 years of marketing experience in B2B industries, preferably in freight, logistics, or transportation.
- Proven success in executing multi-channel marketing strategies that drive engagement and revenue.
- Technical know-how in SEO / SEM, Google Analytics, content management systems, email marketing, and CRM / marketing automation platforms.
- Strong storytelling & messaging skills to connect with the right audience and drive conversions.
- Creative problem-solving to develop innovative campaigns that cut through the noise.
- Data-driven mindset to measure success and optimize marketing efforts.
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA or marketing certifications are a plus).
Why Join?
If you're ready to lead marketing efforts that make a real impact, we'd love to hear from you. Apply today!
