Marketing Director

Position Status: Full-time

Reporting: Reports to Chief Marketing Officer

Location: Remote/Preferably Arizona

Position Overview:

We are seeking a highly skilled and innovative Marketing Director to lead and drive our marketing and branding initiatives for T&R Recovery Group, a behavioral health portfolio company. The ideal candidate will have a proven track record of scaling companies, creating and executing strategic marketing plans, and achieving measurable results through a variety of marketing channels. This individual will work closely with our T&R leadership to foster brand engagement and lead a high-performing marketing team to advance our mission of improving lives through behavioral health services.

Key Responsibilities:

• Strategic Marketing Leadership:
  • Develop, implement, and refine comprehensive marketing strategies to support the T&R Recovery Group portfolio growth and brand objectives.
  • Collaborate with executive leadership to align marketing initiatives with organizational goals.
  • Create and manage marketing budgets, ensuring optimal ROI on campaigns.
• Growth and Scalability:
  • Drive efforts to scale the T&R Recovery Group portfolio presence in existing and new markets.
  • Identify market trends, competitive analysis, and opportunities to position the T&R Recovery Group as a leader in behavioral health.
• Data-Driven Decision Making & Reporting:
  • Define and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
  • Utilize analytics to make informed decisions and optimize campaigns for maximum impact.
  • Provide comprehensive marketing reporting utilizing CRM and CTM data.
• Multi-Channel Marketing:
  • Oversee the design and execution of marketing campaigns across digital platforms, including email automation, social media, SEO/SEM, and content marketing.
  • Innovate ways to increase client engagement and brand awareness.
  • Manage and audit performance of SEO & PR/Branding external vendors.

• Collaboration and Integration:
  • Work closely with the Outreach team to ensure alignment between marketing and sales strategies.
  • Build relationships with internal stakeholders and external partners to enhance brand presence and outreach efforts.
• Team Leadership:
  • Lead, mentor, and develop a dynamic marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Provide guidance and vision for team members, ensuring alignment with T&R Recovery Group values and goals.
• Brand and Content Development:
  • Strengthen brand positioning and ensure consistent messaging across all communication channels.
  • Oversee the creation of compelling content that resonates with target audiences.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field (Master’s preferred).
• 4 years of experience in marketing leadership roles, preferably in behavioral health or healthcare.
• Proven experience in scaling companies and driving significant growth through marketing efforts.
• Expertise in building and executing marketing strategies and managing KPIs to achieve measurable results.
• Strong background in digital marketing including, website management, PPC, SEO & SEM, email automation, social media engagement, and analytics.
• Demonstrated ability to collaborate with Business Development teams to align marketing and sales objectives.
• Exceptional leadership and team-building skills, with experience managing and motivating marketing teams.
• Ability to communicate effectively with executives and influence decision-making at all levels of the organization.
• Familiarity with CRM platforms, marketing automation tools, and analytics software.

Preferred Skills:

• Knowledge of the behavioral health industry, including trends, challenges, and opportunities.
  Experience in branding and storytelling to create meaningful connections with diverse audiences.
• Strategic thinker with a creative mindset and a passion for driving impactful marketing initiatives.
• Due Diligence Marketing assessment for new acquisitions.