Bilingual Sales Representative (Spanish/English)

Join our team as a dynamic Bilingual Sales Representative specializing in Radio Sales. Drive sponsorship sales in both English and Spanish-speaking markets, helping businesses reach their target audiences through radio campaigns.

You will contribute to our success by compiling personal weekly sales and activities reports, and working remotely with the VP of Broadcasting to ensure that contract confirmations are accurate. In addition, you will ensure that the sponsorship announcements are written, approved, scheduled, and run appropriately.

Responsibilities:

· Prospect and generate leads to identifying potential clients.

· Conduct needs assessments to understand clients’ objectives.

· Develop customized proposals aligned with clients' goals.

· Negotiate contracts for mutually beneficial deals.

· Meet or exceed the underwriting sales goal on a monthly basis.

· Conduct effective evaluation of market performance and develop action items to maximize revenue potential in the market.

· Collaborate with internal teams for campaign execution.

· Monitor campaign performance and provide insights for optimization.

· Cultivate long-term client relationships and provide ongoing support.

· Stay informed about industry trends and competitor activities.

· May work with marketing, events and programming as necessary.

· Other duties as assigned.

Requirements:

· Fluency in English and Spanish.

· At least two years of hands-on field sales experience, corporate promotion, or

marketing required. An equivalent combination of education and/or experience will be considered.

· Proven sales success, preferably in public radio or television.

· Experience with generating new/active leads along with the implementation of sales-organization within database software.

· Strong prospecting and networking abilities.

· Ability to understand client objectives and develop tailored solutions.

· Exceptional negotiation and closing skills.

· Excellent interpersonal skills, strong organizational skills, excellent written

and communication skills.

· Detail-oriented with strong multitasking abilities.

· Proficiency in Microsoft Office suite and Outlook.

· Familiarity with copywriting and general database systems will be helpful as

well.

Compensation:

Base salary with variable compensation based on target achievement.

Join Our Team:

Ready to advance your sales career and make an impact in public radio sponsorship? Apply now to join our team and drive the success of our clients through innovative public radio sponsorship solutions.

Learn more about us:

https://sacapa.org

https://wlchradio.org/

About WLCH:

WLCH, 91.3 FM, “Radio Centro” is a program of the Spanish American Civic Association (SACA), as an educational public community radio station. WLCH was formed to provide the Hispanic Community with the opportunity to become fully informed about news, current events, educational and cultural programs. It also serves as a vehicle for greater interaction between our English and Spanish speaking communities, challenging both to become one community.

With a fifty-year history of helping the community in Lancaster, SACA uplifts and restores marginalized communities through human, economic, and social services while supporting cultural identities.

Put simply, SACA is a partner and an ally to all. Through our programs and support, we exist to inspire others to identify and fulfill their unique purpose, leveraging resources to pursue a unified community where everyone has the opportunity to advance.

Diversity & Inclusion:

SACA is committed to having an inclusive workplace where all employees are treated with dignity and respect. As an Equal Opportunity Employer, SACA does not discriminate in its hiring or employment practices on the basis of actual or perceived race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

M/F/D/V EEOC

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Shift:

• Day shift

Work Location: Hybrid remote in Lancaster, PA 17602