Strategic Enrollment Management - Assistant Director of Enrollment Communications International

Position Summary Support the achievement of enrollment goals within the enrollment communications function and related strategic enrollment management initiatives, with a focus on international graduate enrollment.  Principal Duties & Responsibilities Execute a strategic enrollment communications strategy for recruitment and yield of new international students, driving conversions through all stages of the recruitment funnel - prospect through enrollment Assess the effectiveness of enrollment communications strategies and adjust initiatives accordingly Execute a comprehensive email marketing strategy for prospects, inquiries and admitted students, as well as other constituents such as recruitment partners (international agents) and professional associations Utilize Slate CRM to build, execute and track communication plans Create content for enrollment communications and marketing Develop and utilize a strong understanding of the international recruitment function and the unique needs and considerations of international students when electing to study in the U.S. and selecting a U.S. institution Work collaboratively with various teams within the MARCOMM division in the completion of projects Assess and contribute to the improvement of web content Develop content and messaging for external sites both with vendors and independent sites Collaborate with International Admissions to create and enhance virtual visit opportunities for prospective international students and virtual sessions with recruitment partners Support other initiatives and functions within the SEM function Other duties as assigned Knowledge, Skills, Abilities, & Other Attributes Bachelor's degree required. Two to three years of communications experience required. Experience in higher education/enrollment marketing is desirable, as is experience relating to international admissions. Excellent writing skills, editing skills, and attention to detail are essential. Ability to write for a variety of objectives, platforms, and audiences. Experience utilizing a CRM database is desirable, or the ability to learn quickly as a self-starter. Ability to multi-task and utilize organizational skills to prioritize competing tasks, projects, and initiatives. A writing sample will be required. Unusual Working Conditions Some evening and weekend hours may be required to meet deadlines. Travel (domestic and international) may be required for professional development opportunities.