What are the responsibilities and job description for the Marketing Strategist position at Saddleback?
WHAT YOU WILL DO
MARKETING DATA ANALYSIS AND RESEARCH
- Analyze user behavior and metrics across multiple communications channels (i.e. app, email, SMS, social media, website) to evaluate effectiveness of initiatives and provide actionable insights.
- Collaborate with marketing, creative, and reporting & insights stakeholders to set measurable strategies/goals and recommend optimizations. Present recommendations to stakeholders as needed.
- Research and pitch strategies to effectively gather and display data for the different teams we support through marketing.
- Stay informed on trends, tools, and best practices in marketing analytics.
STRATEGIC MARKETING LEADERSHIP
- Develop and deploy communication plans that accomplish ministry goals/objectives and align with the marketing framework of Saddleback Church.
- Lead on strategy to launch new cross-channel marketing campaigns from concept to delivery, including by not limited to: campus launches, campus growth, church-to-church initiatives, ministry-specific strategies, etc.
- Train ministries and campuses on marketing goals and analytics.
PAID ADVERTISING
- Manage paid search (including Google Grant), social, and programmatic ad campaigns.
- Work closely with creatives to create collateral for advertising campaigns.
- Manage budget and track spend for paid advertising.
- Manage ad vendor partners & relationships.
- Perform marketing research needed to build advertising campaigns.
RESOURCING & TRAINING
- Contribute to the development and delivery of ongoing communications tools, templates, and training to support our church (globally, locally at campuses, and specific ministries).
- Train and equip staff & volunteers with effective strategy, systems, and structures that lead to self-sufficiency (globally, locally at campuses, and specific ministries).
WHAT YOU HAVE DONE
- Basic understanding of the Saddleback brand, prior experience in church communications, and/or experience in an agency in a similar function
- Proven experience in marketing/data analytics, advertising, strategy, or related field
- The ideal candidate has a sound understanding of marketing principles, effective project management skills, and excellent organizational skills
- Ability to analyze data and connect the dots, making the necessary strategic adjustments for campaigns
- Strong problem-solving and verbal/written communication skills with an ability to translate data into actionable insights
- Highly organized, detailed, and solution-oriented
- Loves working in collaborative environments and has the desire for continuous learning
- Excellent understanding of digital marketing metrics and KPIs
- Experience with paid advertising campaigns on Google and Meta
- Proficiency in Google Workplace is required
- Proficiency in analytics tools is required (Google Analytics, Power BI, or similar platforms)
- Experience with social media platforms including YouTube, Facebook, and Instagram
- An understanding of SEM/SEO
- Familiarity with marketing automation tools and CRM systems is a plus
- High School/GED Required
- College Required
WHAT WE OFFER
- Highly competitive benefits plans. Health plans with employee low deductible medical (EPO and PPO), dental, and vision coverage.
- 403(b)-retirement plan with employer contribution.
- Generous holiday and paid time off plans, including a paid week off between Christmas and New Year’s Day.
Saddleback Church’s pay philosophy is based on internal and external data for pay equity and budgetary considerations for effective stewardship. The estimated pay rate for this position is $69,000-$70,000 annually, depending on experience. We will provide a pay rate within our salary structure that fits a candidate’s qualifications and experience for the job. The posted wage range does not guarantee a specific job offer.
Saddleback Church is both an equal opportunity employer and a faith-based religious organization. We conduct hiring without regard to race, ethnicity, national origin, citizenship, age, sex, marital status, membership in any labor organization, political ideology, or disability of an otherwise qualified individual. The status of Saddleback Church as an equal opportunity employer does not prevent us from hiring staff based on their religious beliefs so that all employees share the same religious commitment, which is central to our mission.
Salary : $69,000 - $70,000
