Demand Generation Manager

Company Overview  

At Safety Plus Inc., we believe worker safety is a basic human right. We empower businesses with innovative SaaS technology and technology-enabled safety services, ensuring every worker returns home safely. Our mission is to simplify modern safety and transform how organizations protect their people—because failure is not an option. 

As the trusted leader in safety management, we are redefining workplace safety through advanced real-time insights, automation, and expert consulting. Our commitment to customer-first solutions, continuous innovation, and data-driven safety programs enables our customers to reduce risk, increase compliance, and build a stronger safety culture. 

Why Join Safety Plus? 

If you're looking for a career where you can make a tangible impact, grow professionally, and work with a team committed to saving lives and shaping the future of safety, Safety Plus is the place for you. 

• Customer-First Mindset: We align every decision with customer success, ensuring we deliver measurable value in workplace safety.
• Technology & Innovation: Our cutting-edge software solutions and AI-powered insights help businesses stay ahead of safety challenges.
• High-Performance Culture: We uphold the Gold Standard in performance, ensuring that our team members continuously grow, lead, and innovate.
• Mission-Driven Impact: Every role at Safety Plus contributes to reducing workplace fatalities and injuries, making a real difference in people’s lives.
• Professional Growth: We invest in our employees through structured career development, mentorship, and leadership opportunities.

Position Overview  

Are you ready to own and scale demand generation for a fast-growing, mission-driven company? At Safety Plus, we are redefining workplace safety with innovative SaaS technology, and we need a strategic, data-driven marketer to help us drive demand and fuel our growth. 

As our Demand Generation Manager, you’ll be at the forefront of our go-to-market strategy, developing and executing multi-channel campaigns to attract and convert high-value prospects. You’ll create high-quality leads (MQLs) from organic, paid, event, and partner channels, ensuring we engage the right customers at the right time. 

This is a high-impact role where you’ll also work cross-functionally with Sales, Partnerships, and Customer Success to align marketing efforts with revenue goals. Your work will directly contribute to our 2025 growth target of an 80% revenue increase, helping Safety Plus become a top 10 authority in modern safety programs.  

If you’re a creative, analytical, and results-driven marketer who thrives in a fast-moving, high-performance culture, we want you on our team! 

Key Responsibilities  

Lead Generation & Pipeline Growth 

• Develop and execute data-driven demand generation strategies across organic, paid, event, and partner channels.
• Own the Marketing Qualified Lead (MQL) goal, ensuring consistent inbound and outbound lead flow.
• Optimize conversion rates through strategic testing, campaign refinement, and audience segmentation.

Organic Marketing & Content Strategy 

• Manage Safety Plus’s digital footprint, including our website and social media channels.
• Collaborate with our Content Manager to develop compelling SEO-optimized content and thought leadership materials.
• Improve Consultation Request conversion rates by enhancing digital content and user experiences.

Paid Advertising & Performance Marketing 

• Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, LinkedIn, Facebook, and industry-specific platforms.
• Track key performance indicators (KPIs) such as MQL volume, conversion rates, and cost per acquisition (CAC) to ensure efficiency.
• Work closely with content and design teams to develop engaging ad creatives and landing pages.

Event Marketing & Partner Collaboration 

• Plan and manage trade show and conference participation to generate high-quality leads.
• Work closely with the Sales, Partnerships, and Customer Success teams to ensure smooth lead handoffs and follow-ups.
• Build strong relationships with industry associations, resellers, and referral partners to expand Safety Plus’s reach.

Sales & Partner Enablement 

• Provide the Sales team with relevant content, lead insights, and operational support to enhance outbound prospecting.
• Drive MQL growth from partner referrals, aligning with Safety Plus’s strategic industry partnerships.

Qualifications   

• 5 years of experience in B2B SaaS demand generation, with a track record of driving pipeline and revenue growth.
• Proven success in multi-channel campaigns (organic, paid, events, and partnerships) that drive MQLs and pipeline growth. 
• Expertise in paid media management (Google Ads, Bing Ads, LinkedIn) with a track record of optimizing CAC and ROI. 
• Proficiency in CRM and marketing automation platforms (Salesforce preferred) and data-driven decision-making. 
• Experience in event marketing and trade show execution. 
• Strong communication, project management, and strategic thinking skills. 
• Experience in heavy industries (construction, manufacturing, transportation) or agency environments is a plus but not required.