Senior Partner Marketing Manager - Sage Intacct Accountants

We’re looking for a Senior Partner Marketing Manager to lead our North American marketing efforts for the Sage Intacct Accountants Program (SIAP)—a critical growth channel for Sage Intacct, the only financial management solution endorsed by the American Institute of Certified Public Accountants (AICPA). In this role, you'll develop and deliver the marketing strategy that engages leaders of outsourced accounting and advisory practices (CAAS), helping them fully realize the value of Sage Intacct in scaling their practice and enhancing client service. Your focus will be on driving adoption within these firms, strengthening their usage, and positioning Sage Intacct as the solution they trust and recommend to their clients. You’ll bring together strategic planning and hands-on execution—partnering closely with internal teams and practice leads to deliver compelling campaigns, targeted messaging, and meaningful engagement across the full partner journey. A background in marketing through CPA firms—or direct experience as an accountant or CPA turned marketer—is essential to understanding the Client Accounting and Advisory Services (CAAS) audience and building credibility in the market. Why Sage? What's In it for you? Sage helps small to medium-sized businesses to succeed with AI-powered accounting and financial management software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI You'll have the opportunity test your skills and develop your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with a globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our values: Human, Trust, Bold, and Simplify. We support flexible working and encourage giving back through the Sage Foundation, offering every employee 40 paid volunteer hours per year to make a difference in our communities. Minimum Qualifications: • 7 years of partner marketing experience, including building sell-to, sell-through, and sell-with programs with Accounting/CPA firms • Direct experience marketing through CPA firms, with an understanding of how to influence firm-wide adoption and client recommendation • Former experience as an accountant or CPA turned marketer is a strong plus • Experience with B2B SaaS, ERP, or cloud-based accounting/financial management software • Strong understanding of accounting firm structures and the Client Accounting and Advisory Services (CAAS) model • Experience building joint marketing plans with partners and engaging senior stakeholders (e.g., practice leaders) • Skilled in Account-Based Marketing (ABM), content development, digital campaigns, and partner enablement • Ability to translate strategic goals into practical execution plans across multiple marketing channels • Excellent written and verbal communication skills, including experience presenting to external partners • Comfortable working in a matrixed environment and collaborating across teams Location Requirement: Hybrid; 3 days per week from our Atlanta, Austin or Portland office.

Responsibilities:

Key Responsibilities: Partner Marketing Strategy & Execution • Develop and execute a North American SIAP partner marketing strategy aligned with regional business goals. • Apply Account-Based Marketing (ABM) strategies to engage top CPA firms and support firm expansion. • Define and manage lead flow, segmentation, and marketing performance measurement. • Build and execute a to-partner communication strategy, including messaging infrastructure and targeted campaigns. • Create and manage a partner-facing content hub that includes enablement toolkits, positioning guides, and best practices. • Drive awareness and partner success through case studies, success stories, and digital campaigns. Partner Engagement & Enablement • Build joint marketing plans with SIAP partners and CAAS practice leaders to support growth and adoption. • Identify scalable, programmatic marketing tactics that increase partner engagement and effectiveness. • Develop tailored value propositions that align with the needs of practice leaders and users inside partner firms. Cross-Functional Collaboration & Budget Ownership • Collaborate with product marketing, performance marketing (direct), customer marketing and partner development managers to align partner efforts with broader priorities. • Manage and optimize the partner marketing budget, including oversight of marketing development funds (MDF). Performance Measurement • Track and report on key metrics including sales-qualified opportunities (SQOs), marketing contribution to revenue, and return on marketing investment (ROMI). • Ensure accurate forecasting and alignment of marketing investments to performance goals. Benefits? We have plenty. • Competitive annual bonuses • Comprehensive health, dental, and vision coverage • 401(k) retirement match (100% matching up to 4%) • 32 days paid time off (22 personal days & 10 national holidays) • 18 weeks of paid parental leave (offered 1 year after the start date) • Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list) • Sage Foundation: 5 days paid yearly to volunteer • $5,250 tuition reimbursement per calendar year starting 6 months after the hire date • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) #LI-CH1