Copy Director

Job Title: Copy Director
Location: New York, New York (onsite required)
Department: Creative
Reporting to: VP, Creative

Company Overview:

Sakara Life is a mission driven, premium wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional supplements, and educational content to clients nationwide. We are seeking smart, passionate, ambitious, and hardworking team players that share our passion for health & well-being. 

About the role: We are seeking a Copy Director to lead and shape Sakara Life’s brand voice across all touch points, ensuring that every piece of content reflects our mission, values, and premium positioning. As a key creative leader, you will be responsible for defining and executing a cohesive, compelling tone and style across all written communications—including marketing campaigns, product descriptions, social media, website copy, and email communications.

This role also involves leading the creative copywriting team, including full-time and freelance resources, ensuring seamless collaboration, and maintaining high standards of storytelling and brand messaging. Additionally, you will be responsible for product naming and positioning, playing a critical role in developing language that captures the essence of Sakara’s offerings and resonates with our audience.

You will work closely with the VP of Creative, and support the Marketing, Product Development, and eCommerce teams, to ensure that all messaging drives engagement, builds brand affinity, and supports business growth.

You’ll love this role if: You’re a natural storyteller with a keen ability to craft copy that informs, inspires, and drives action. With a sharp eye for detail and an intuitive understanding of how language shapes perception, you create messaging that deepens brand loyalty and builds meaningful connections. A strategic thinker, you seamlessly balance creativity with business objectives, thriving in a collaborative, fast-paced environment. Passionate about wellness, health, and beauty, you are driven by the opportunity to empower others and make a lasting impact by shaping a brand’s voice with clarity, authenticity, and purpose.

Responsibilities:

• Lead Brand Voice: Define and refine Sakara’s brand voice to ensure consistency across all channels and platforms.
• Manage the Creative Copywriting Team: Lead, mentor, and oversee the in-house copy team and freelance resources, fostering creativity and excellence.
• Product Naming & Positioning: Drive the strategic development of product names and positioning, ensuring alignment with Sakara’s mission and market positioning.
• Content Strategy: Develop and implement a strategic approach to all written content that aligns with business goals and resonates with our audience.
• Conceptual and Editorial Copy Creation: Write and edit high-quality copy for marketing campaigns, product launches, digital advertising, website, social media, email communications, and packaging.
• Collaboration: Partner with Marketing, Customer, Product, and R&D teams to align messaging with broader business strategies.
• Editorial Oversight: Oversee and approve all written content, ensuring accuracy, clarity, and brand alignment.
• Performance Optimization: Work with the Marketing and eCommerce teams to test and optimize messaging for engagement and conversion.
• Stay Informed: Keep up with industry trends and audience insights to continuously evolve and improve brand messaging.

Requirements:

• 10 years of professional copywriting experience, with at least 5 years in a leadership role.
• Proven ability to define and maintain a distinct brand voice across multiple channels.
• Strong portfolio showcasing expertise in short-form and long-form copywriting across digital, print, and social platforms.
• Experience managing and mentoring a team of writers and freelancers.
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Experience in product naming and positioning within a consumer brand.
• Excellent communication and collaboration skills; able to work effectively with cross-functional teams.
• Ability to prioritize and manage multiple projects in a fast-paced environment.
• Familiarity with wellness, lifestyle, beauty, or consumer brands is a plus.
• Passion for Sakara’s mission and values, with a deep understanding of how to communicate them effectively.

Benefits:

• Health Insurance through Aetna
  • Medical (90% Coverage for Individual)
  • Dental & Vision (100% Coverage for Individual)
• Flexible Vacation
• 401k Program
• Pre-tax Commuter Benefits & Flexible Spending Account
• Paid Parental Leave
• Employer Paid Short Term Disability
• Discounts on Sakara products and complimentary in office Sakara meals.
• Voluntary benefits such as Long Term Disability and Supplemental Life Insurance 
• A vibrant and inclusive company culture
• The chance to make a meaningful impact on people’s lives through wellness and nutrition

The pay band for this role is $160,000 - $170,000

This role will be based out of our HQ in NYC (3 days a week in office are required) 

Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their  race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.

Salary : $160,000 - $170,000