What are the responsibilities and job description for the Copy Director position at Bombas?
Job Title : Copy Director
About Bombas :
Bombas is a comfort focused premium basics brand with a mission to help those in need. The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters. From there, they set out to solve that problem, donating a pair of socks for every pair they sell. How do you donate a lot of socks? You sell a lot. And how do you sell a lot? You make the most comfortable socks in the history of feet. Millions of pairs sold and donated later, Bombas has continued to innovate within its mission and product, introducing new socks, as well as underwear and t-shirts, the #2 and #3 most requested clothing items at homeless shelters, all while continuing to make a positive impact on the community where we all work and live.
Click here to see what it's like to work inside the Bombas Hive!
The word Bombas is derived from the Latin word for bumblebees. Bees work together to make their hive a better place. At Bombas, we're inspired by that. We know it's the collective efforts of our team that keeps the Hive alive and strong - a team that is diverse and inclusive. Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live. We are committed to continuously building a Hive where all are welcomed, seen, and heard regardless of age, color, ethnicity, gender, gender identity, genetics, physical or mental ability, protected veteran, status, race, religion and sexual orientation. As a team, we will strive to create room for different experiences and empower all voices.
Based on the specific needs and job requirements, this role will be working out of our Bombas HQ in New York City.
About the Job :
We are looking for an inspired, sharp, and customer-obsessed Copy Director to lead the continued evolution of our brand voice, and all copywriting execution, as we build a high-engagement, comfort apparel brand with a mission to help those in need. We are looking for a dynamic Copy Director who is equally talented at both copywriting and managing and growing a team of copywriters. The Bombas Copy Director will play a pivotal role in the Brand and Creative Teams at Bombas, honing, refining, and advancing the Bombas' voice.
This person will be responsible for overseeing all copy that Bombas creates. From social channels, TV commercials, product description copy and so much more. This role requires having a keen grasp for language, campaign concepting, storytelling, strong communication (written verbal), and editing. The ideal candidate will be proactive, collaborative, witty and a little bit weird.
What you'll be responsible for :
- Copy Strategy & Execution (50%)
Lead the development of all customer-facing copy across diverse brand touchpoints, including the website, email, social media, video, and acquisition marketing. As the voice of our brand, you'll ensure that every word reflects our identity while driving both engagement and revenue. This role demands a balance of creativity and strategic thinking-crafting copy that not only sounds great but delivers on the stated objectives.
Manage and mentor a team of copywriters, fostering a collaborative environment where creativity thrives. You'll ensure cohesion across all copy outputs and partner closely with Brand Strategy, Creative, Product, Merchandising, PR, and Marketing teams to align messaging with business priorities. Be the champion of brand consistency, ensuring copy supports the overall brand guidelines while adapting for different channels and audiences.
Continuously evolve and refine the brand voice, ensuring it remains fresh, relevant, and impactful as the Bombas scales. You'll contribute to the "why" behind the words-partnering with the Brand Strategy team to shape positioning across product launches and masterbrand narrative through thoughtful messaging frameworks.
Utilize performance insights and customer data to iterate on copy and improve KPIs. Work with Creative to identify and implement process optimizations that drive efficiency across the copy team's workflows. You'll also proactively seek new opportunities to improve how we communicate and connect with our customers.
What we'll love about you :
What you'll love about us :
What you'll bring :
Bombas is committed to delivering competitive and equitable pay for our employees.
Each component of the Bombas total rewards package, including benefits and pay, is aimed at contributing to an environment where team members have resources to manage their lives and are enabled to focus on doing their best work.
The pay range for this position at the start of employment is expected to be between $106,000 and $120,000 / year . However, the base pay offered may vary depending on multiple factors, including job-related knowledge, skills, experience, market factors, and business need.
The Bombas total rewards package offered for this position may also include other elements, such as annual bonus and equity target award opportunities as well as medical, financial, and well-being benefits. Additional details of these benefits will be provided if a candidate receives an offer of employment.
If hired, the position is "at-will" and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.
If you require reasonable accommodation in completing this application, interviewing, completing any employment testing, or otherwise participating in this hiring process, please direct your inquiries to our Manager, Talent Acquisition at torrey.salter@bombas.com Only requests related to accommodations will be responded to.
Salary : $106,000 - $120,000
