What are the responsibilities and job description for the Copy Director position at Tata Harper Skincare?
Job Summary
The company:
Tata Harper is a luxury skincare brand focused on a natural approach to regenerative skin care, certified by Cosmos Ecocert, the highest formula and sustainability standard encompassing both human and environmental health. The brand was born with the intention of offering the "purest" products. As a result, we formulate and manufacture products that are exclusively natural, plant-based, and contain a large concentration of organic ingredients in a vertically integrated model on a farm in Vermont.
Two years ago, the brand was acquired by Amore Pacific, the Korean skincare leader and expert in botanical technology. It is now entering a new stage of growth, which has led to the recruitment of an entire new leadership team. As part of this organizational refinement, we are looking to hire an in-house copywriting expert.
Principal Accountabilities
We need someone who can provide copy across a broad spectrum of needs:
- Overarching brand mission, purpose, promise and pillars
- Monthly brand campaigns: name, tagline, messaging priorities and related language
- Press release and editorial content
- Social stories and captions
- Product name, descriptor, body & benefits copy
- Brand site and dotcom content, PDP, emails
- Visual merchandising copy
- Educational and sales collateral materials
Key Experience and Skills
Qualification and Experience
- Beauty and personal care expertise, skincare as a must, and luxury a plus but not mandatory
- This person needs to be a self-starter who can take the reign of this function and lead it with ownership.
- This person also needs to partner with the Creative Production team to refine the process and optimize the planning, briefing, execution, and delivery of copy deliverables.
Skill Sets
- Copywriting Expertise – Mastery in writing compelling, persuasive, and brand-aligned copy across multiple platforms (digital, print, social, email, video scripts, etc.).
- Brand Voice Development – Ability to define, refine, and maintain a consistent brand voice and messaging strategy.
- SEO & Digital Content Optimization – Knowledge of SEO best practices, keyword research, and content optimization to improve organic reach.
- Marketing & Advertising Knowledge – Understanding of marketing principles, consumer behavior, and conversion-driven messaging strategies.
- Content Strategy & Storytelling – Ability to craft engaging narratives that align with business objectives and resonate with target audiences.
- Team Leadership & Management – Experience leading, mentoring, and inspiring copywriters and content creators.
- Editorial & Proofreading Skills – Strong eye for detail in grammar, style, and brand consistency.
- Cross-functional Collaboration – Ability to work closely with creative, digital, social, and brand teams to develop cohesive campaigns.
- Project & Time Management – Skilled at managing multiple deadlines, prioritizing workloads, and ensuring timely content delivery.
- Regulatory Compliance & Industry Trends – Knowledge of legal and ethical guidelines in advertising, including FTC regulations, trademarks, and industry-specific compliance.
Personal Attributes
Leadership & Communication
- Strong Communicator – Ability to articulate ideas clearly, persuasively, and diplomatically.
- Inspiring Leader – Empowers, mentors, and motivates team members to produce their best work.
- Collaborative Mindset – Works well with other teams and departments to align messaging and strategy.
Creativity & Strategic Thinking
- Innovative & Visionary – Thinks outside the box and pushes creative boundaries.
- Strategic Thinker – Understands how content drives business goals and aligns messaging accordingly.
- Detail-Oriented Yet Big-Picture Focused – Balances fine details with overarching marketing objectives.
Adaptability & Problem-Solving
- Resilient & Agile – Adapts quickly to shifting priorities, business needs, and industry trends.
- Problem-Solver – Identifies challenges and proactively develops solutions.
- Deadline-Driven – Thrives in a fast-paced environment and can deliver under pressure.
Passion & Curiosity
- Brand Advocate – Passionate about the brand’s voice and vision.
- Lifelong Learner – Continuously seeks to improve skills, stay updated on trends, and refine strategies.
- Empathetic & Audience-Centric – Understands audience needs and crafts copy that resonates.
Tata Harper and AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.Page 2 of 2
Salary : $140,000 - $160,000