What are the responsibilities and job description for the Email Deliverability Specialist position at SalesAgency?
We’re seeking an experienced Email Deliverability Specialist to join our growing team. As an Email Deliverability Specialist, you will work on the existing Email Team and play a key role in overcoming challenges and ensuring our messages reach subscribers' inbox. By implementing best practices and addressing issues proactively, you’ll help maintain a positive sender reputation, improve email engagement, and maximize the effectiveness of their email marketing efforts. This is a new role created to take over and standardize responsibilities of existing team members allowing everyone to focus in a specialization area. The ideal candidate should have strong technical expertise, analytical skills, and a deep understanding of email marketing and deliverability in high volume email programs.
We value innovation and the ability to not only spot opportunities but execute on them as well. This position is entirely remote. Most of our team is in the Orlando, FL area and we generally work ET hours and collaborate in Slack. We do have an office in Downtown Orlando that is mostly used for group meetings but can be utilized for daily work if needed.
Responsibilities:
- Monitor and analyze email deliverability metrics, such as bounce rates, open rates, and spam complaints.
- Implement best practices for email authentication, including SPF, DKIM, and DMARC.
- Identify and resolve deliverability issues that may arise from content, sending frequency, or list quality.
- Collaborate with team members to optimize email templates and content for better deliverability.
- Manage email sender reputation to maintain a positive relationship with ISPs.
- Set up new ESP accounts or accounts within existing ESP’s for new newsletters or projects.
- Stay current with industry trends, email regulations, and changes in provider policies.
- Work with ESPs and deliverability vendors to troubleshoot and improve deliverability issues.
- Provide recommendations and guidance to improve overall email marketing performance.
Requirements:
- 3-5 years Email Deliverability experience
- Strong knowledge of email authentication protocols, such as SPF, DKIM, and DMARC.
- Proficiency in email deliverability tools and platforms.
- Ability to analyze and interpret email deliverability data to make informed decisions.
- Understanding of email marketing best practices and strategies.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Problem-solving abilities to identify and address deliverability issues effectively.
- Familiarity with email compliance regulations and anti-spam laws.
- Analytical mindset to identify trends and patterns in email deliverability metrics.
- Advanced level proficiency with Microsoft Excel or Google Sheets