What are the responsibilities and job description for the Paid Media Manager position at SalesBountyHunter?
Job Overview:
Our client is seeking a Paid Media Manager with deep expertise in eCommerce and Amazon advertising to drive growth through performance-based marketing strategies. The Paid Media Manager will be responsible for executing and optimizing paid advertising campaigns across Amazon Ads, Google Ads, Meta (Facebook/Instagram), and other digital platforms. The ideal candidate has a strong analytical mindset, understands eCommerce marketing strategies, and can drive measurable results through data-driven decision-making.
Key Responsibilities:
- Develop, implement, and manage paid media campaigns across Amazon Ads, Google Ads, Facebook, and other digital channels.
- Optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
- Monitor, analyze, and report on campaign performance, making data-driven decisions to enhance efficiency and effectiveness.
- Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
- Collaborate with the creative and content teams to develop high-performing ad creatives and landing pages.
- Stay up to date with Amazon’s advertising policies, trends, and platform updates to leverage new opportunities.
- Test new ad formats, bid strategies, and audience targeting approaches to continuously improve performance.
- Manage budgets effectively, ensuring optimal allocation of ad spend for maximum ROI.
- Work closely with the eCommerce and sales teams to align paid media efforts with overall business objectives.
Qualifications & Skills:
- 2 years of experience in paid media management with a strong focus on Amazon advertising.
- Proven track record of managing successful Amazon PPC campaigns and other digital advertising channels.
- Hands-on experience with Amazon Advertising Console, Google Ads, Facebook Ads Manager, and other paid media platforms.
- Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Helium 10, or similar software.
- Ability to interpret data and create actionable insights to improve campaign performance.
- Excellent communication and project management skills.
- Familiarity with eCommerce platforms such as Shopify, WooCommerce, or Magento is a plus.
Compensation and Benefits:
- $150,000
- Health Insurance
Location: Miami, FL
Job Type: Full - Time
