What are the responsibilities and job description for the Marketing Team Lead position at SalesLabX?
SalesLabX is a cutting edge digital marketing firm, based in Austin, TX. Sure, our expertise is in marketing automation and optimization, but we care about creating meaningful connections, both with our clients and within our team. We're a small but rapidly growing tech start-up, with a strong focus on diversity and inclusion, charitable giving, and creating a fun and nurturing work environment for our team members.
We invest in the growth and happiness of our team so that we can all rise collectively toward success! In fact, we were named as one of Inc Magazine's 2023 Best Places to Work, largely due to our thoughtful benefits and inclusive culture.
We're looking for individuals that share our vision of a creative and innovative workplace, where your skills and achievements can multiply at hyper speed.
As the Marketing Lead you will play a pivotal role in our organization by driving lead generation, securing earned media, and refining brand positioning. This position requires a strategic thinker with a creative mindset who can develop and implement effective marketing strategies to expand our reach and enhance our brand presence. The Marketing Lead will concentrate primarily on digital channels such as email, social media, and paid ads to start. The ideal candidate will be a self starter with a proven track record in generating leads, securing media coverage, and conducting thorough market research to inform and drive brand positioning efforts.
If you're looking to grow professionally with a group of rad people that will lift you up and value you for your hard work...well, we encourage you to apply!
Supervisory Responsibilities :
None to start
Duties / Responsibilities :
- Develop and implement strategic marketing plans to drive lead generation and expand our customer base here at SLX.
- Create and execute strategies to build significant earned media coverage and enhance brand visibility.
- Research and refine brand positioning to align with market trends and organization goals.
- Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as necessary.
- Collaborate with cross-functional teams to ensure cohesive and consistent messaging across all channels.
- Manage marketing campaigns from conception to completion, ensuring they are delivered on time and within budget.
- Utilize data-driven insights to optimize marketing efforts and improve ROI.
- Stay up-to-date with industry trends, competitive landscape, and emerging marketing techniques.
- Build out an internal marketing team / department including documented processes.
- Other duties as assigned.
Minimum Qualifications :
Compensation :
Benefits :
Our 2023 Best Places to Work assessment revealed that our organization shines in contrast to other organizations our size when it comes to benefit offerings. You can find a list of our exciting benefits below.
Job Type : Full-time
Salary : $75,000 - $110,000