Director of Communications

DIRECTOR OF COMMUNICATIONS
Purpose Statement:

Under the direction of the Superintendent, the Director of Communications (DC) is responsible for leading the development and execution of a comprehensive communications and marketing strategy that enhances the visibility, reputation, and growth of Salina Public Schools (SPS). Working closely with the superintendent, and as a member of Executive Team, this position develops, executes, supervises and maintains comprehensive and wide-ranging internal and external communications.

Reports to: Superintendent of Schools

Essential Functions:

• Oversee internal and external communications, develops a comprehensive communication and marketing plan that includes brand management, media relations and digital marketing campaigns to ensure consistent messaging, student recruitment and a strong organizational presence.
• Operate proactively to ensure that decision-making and implementation are based on the SPS vision and mission.
• Develop and produce external print and electronic communications including, but not limited to, website and external newsletters, email messages, video productions and social media.
• Serve as the primary media contact and spokesperson for the school district.
• Foster positive relationships with local, regional, and national media outlets.
• Provide strategic advice to district leadership on communications matters and crisis management.
• Support the communications needs of schools and departments and oversee the production of promotional programs and materials. The DC is a master at developing and promoting positive stories that elevate staff voices, student accomplishments and spotlight the exceptional opportunities for SPS students.
• Lead the development and execution of communications strategies during emergencies or crises.
• Craft and deploy formal/rapid notifications using a wide variety of tools, to parents and community.
• Manage the communications department staff including the Communications Specialist and the Web Administrator.
• Develop proactive communication strategies in collaboration with district leaders to serve internal and external audiences.
• Create high-quality materials, including written documents, speeches, visual designs, and advertising campaigns.
• Promote community engagement while expanding partnerships with families, businesses and organizations.
• Develop, increase, and improve the opportunities for participation, input and feedback of all shareholders.
• React positively to change and work under deadline pressure.
• Evaluate the effectiveness of communications tools and incorporate innovative ideas and techniques.

General Responsibilities:

• Oversee the production and distribution of news releases; handle all crisis communications arranging for press conferences as required; and provide other information for reporters.
• Oversee the district’s website and social media channels, ensuring they are current, engaging, and compliant with accessibility standards.
• Monitor online platforms to address concerns, correct misinformation, and enhance the district's reputation.
• Coordinate awards and recognition programs for staff, students, and volunteers.
• Develop resources and tools to assist schools in effectively communicating with stakeholders.
• Maintain consistent branding and messaging across all district communications platforms.
• Develop marketing materials, including brochures, videos, and promotional campaigns, to support district initiatives.
• Manage the communications team, including hiring, training, and evaluating staff.
• Oversee external vendors and contractors for communications-related projects.
• Lead the development of annual objectives for the district's communication and marketing programs and plan budget for meeting objectives.
• Serve as the district’s Freedom of Information Officer managing requests for public records.
• Assist Superintendent with the development of legislative advocacy materials and plans.
• Serve as a member of the district’s Executive Team and attend district meetings, including board meetings.
• Speak at public meetings on issues of general or specific pertinence to district schools and programs.
• Perform other duties as assigned.

Physical Requirements/Environmental Conditions:

• Office environment with occasional travel to school sites and community events.
• Availability to respond to emergencies outside of regular business hours.
• Requires prolonged sitting or standing.
• Requires Physical exertion to manually move, lift, carry, pull, or push heavy objects or materials.
• Requires stooping, bending, and reaching.
• Occasionally works in noisy and crowded environments.

Qualifications:

• Bachelor’s degree in marketing, journalism, mass communications, or related field of study.
• Direct workforce experience in external communications, news reporting, media relations, or public relations in an agency, media outlet or corporate environment.
• Demonstrated skills:
  • Understanding of public education systems and their stakeholders.
  • Strong organizational and leadership skills with the ability to manage multiple priorities.
  • Proven ability to manage crisis communications and media relations.
  • Exceptional written and verbal communication skills.
  • Proficiency in digital communications tools, including content management systems and social media platforms.

Education and Experience:
Required: Bachelors degree in related field plus 5 years leadership/supervisory experience.
Preferred: Masters degree in related field.

Compensation
Administrative Salary Schedule; $103,817 – 124,024. Placement based on education and experience.

FLSA Status
Exempt

Required Testing
Tuberculosis Testing