What are the responsibilities and job description for the Director, Corporate Communications position at Sallie Mae?
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.
When you join Sallie Mae, you become a champion for all students.
We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.
We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
What You'll Contribute :
The Director, Communications will develop and execute strategic communication initiatives to enhance the organization's reputation and effectively engage external stakeholders.
What You'll Do :
- Develops and implements comprehensive communications strategies aligned with the organization's mission, goals, and objectives.
- Manages company’s external communications activities including media relations, reputation management, and campaigns related to key initiatives that engage stakeholders and shape Sallie Mae’s reputation.
- Drafts various communications, including messaging, briefing docs, executive talking points, press releases, social media, op-eds, and more.
- Builds relationships with media, pitches stories, responds to incoming requests, maintains processes for media management.
- Proactively designs and manages national and local PR campaigns, including messaging and story creation.
- Serves as one of the lead company spokespersons, representing the company's interests to the media and other external stakeholders.
- Collaborates with cross-functional teams to support marketing / education services, public affairs, research, and corporate social responsibility initiatives.
- Monitors industry trends, competitive landscape, and public sentiment to identify potential opportunities or risks.
- Measures and analyzes the effectiveness of communication initiatives, seeking opportunities to “level up” comms efforts and provide recommendations for continuous improvement.
- Provides external communications insights, analysis, and strategic guidance to drive reputation.
- Works with team to build social media strategies specifically on LinkedIn and X, to grow awareness, thought leadership, and advocacy.
- Helps develop crisis communication plans and strategy.
The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.
What You Have
Minimum education, skills and experience required.
Preferred education, skills, and experience.
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.
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