Senior Manager, Email and SMS Marketing

When you join Sallie, you become a champion for all students.

Sallie’s Education Services team is a diverse group of growth-obsessed entrepreneurs, data analysts, engineers, and developers with a passion for imagining and building scalable businesses for students and families on their unique journey to-through and immediately after higher education. We’re on a mission to revolutionize how students and their families plan, pay and complete this journey with confidence. Join a team of seekers, challengers and creative thinkers to change the way students plan for their future for the better.

What You'll Contribute

The Senior Manager, Email and SMS Marketing will be responsible for leading and managing our email marketing initiatives to drive awareness, conversions and engagement to achieve business objectives. This role plays a critical part in growing and shaping our email marketing strategy, as well as helping to launch a new SMS channel.

What You'll Do

• Develop and oversee the email and SMS channels strategies, implementation and performance to ensure marketing contributes significantly to business growth.
• Lead a team of marketers to develop and implement high-performing programs that enhance engagement, drive revenue, and nurture long-term customer relationships.
• Leverage automation, customer journeys and segmentation strategies to drive engagement and conversions.
• Implement A/B testing and optimization to increase open rates, click-through rates, and conversion rates, testing subject lines, content, design, send times, and segmentation strategies.
• Own and manage programs using HubSpot marketing platform, ensuring seamless integration with the broader tech stack.
• Partner with analytics teams to enhance reporting, analyze campaign performance data and use insights to refine strategies and optimize campaigns to increase success.
• Monitor and report on key performance indicators, providing regular updates to senior management and stakeholders.
• Collaborate with cross-functional teams, including product, sales, and creative teams to ensure consistent messaging and an integrated customer experience across all digital touchpoints.
• Conduct market research and competitive analysis to identify new digital marketing opportunities and stay ahead of industry trends.
  
  

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

Minimum education, skills and experience required.

• Proven track record of developing and implementing successful email marketing strategies and/or SMS marketing that have driven business growth.
• Strong knowledge of email and/or SMS marketing, best practices and HubSpot marketing platform.
• Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
• Leadership and team management experience, with the ability to motivate and inspire a small to medium-sized team.
• Exceptional communication and interpersonal skills, with ability to collaborate effectively with leadership and cross-functional teams.
• Attention to detail and excellent project management and organization skills, with a high degree of flexibility, reliability, and an ability to work under pressure that aids in effectively handling multiple complex priorities.
• Bachelor's degree in digital marketing, marketing, communications, or a related field.
• 7 years of experience in digital marketing.
  
  

Preferred Education, Skills, And Experience.

• A master's degree is a plus.
• Experience in both email and SMS channels is a plus.
  
  

The Americans With Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling Your Best Helps You Do Your Best

Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

• Competitive base salaries
• Bonus incentives
• Generous PTO, Floating Holidays and 12 Federal Holidays observed
• Support for financial-well-being and retirement 401k with employer match
• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
• Employer paid short-term/long-term disability and basic life insurance
• Flexible hybrid working arrangements.
• Paid parental leave and adoption reimbursement programs
• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• Tuition Reimbursement and Family Scholarship Programs
• Career development and training opportunities
  
  

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Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.