Demo

Marketing Project Coordinator

Salon Service Group
Salon Service Group Salary
Springfield, MO Full Time
POSTED ON 1/11/2025
AVAILABLE BEFORE 3/25/2025

Marketing Project Coordinator

Reports to : Marketing Director

Employment type : Full-time

Location : Springfield, MO – Home office

This is NOT a remote position

Position Summary :

We are seeking a detail-oriented and proactive Marketing Project Coordinator to join our dynamic marketing team at Salon Service Group (SSG), the largest independent professional haircare distributor in the United States. In this role, you will coordinate marketing campaigns, customer communications and customer journeys using Salesforce Marketing Cloud & Salesforce Data Cloud. You will play a key role in ensuring smooth execution across outside sales and store teams and monitor the effectiveness of all campaigns through performance analysis and reporting.

Key Responsibilities :

Campaign Coordination & Execution

  • Collaborate with internal teams (Purchasing, Business Development, Customer Care, Sales & IT) to develop and execute marketing campaigns targeting SSG and non-SSG customers.
  • Plan, schedule, and coordinate marketing initiatives, ensuring all tasks are on time and aligned with company goals.
  • Utilize Salesforce Marketing Cloud to create and deploy email, SMS, and push notification campaigns, including the setup and maintenance of customer journeys.
  • Leverage Salesforce Data Cloud to segment customer data and optimize communication strategies based on customer behavior and purchase history.

Customer Journey Management

  • Design, implement, and optimize customer journeys through Salesforce Marketing Cloud, ensuring personalized, engaging experiences for our customers.
  • Regularly monitor the performance of customer journeys, making adjustments to improve conversion rates and customer retention.
  • Reporting & Analytics

  • Track and report on the performance of all assigned campaigns, providing detailed analysis of key metrics, including open rates, click-through rates, conversion rates, ROI and anomalies.
  • Use data from Salesforce, Qlik and Google Analytics to assess campaign success, identify opportunities for improvement, and provide actionable insights to stakeholders.
  • Project Management

  • Manage multiple marketing projects simultaneously, ensuring they are completed on time.
  • Set up and manage project task boards for all assigned projects.
  • SSG Full-time Benefits :

  • Health, Dental, Vision, Life, and AD&D Insurance available
  • Health Savings Account or Flexible Spending Account
  • Employee Assistance Program
  • 401 (k) Retirement Plan - SSG matches 50% of the employee’s contributions up to 2% of their yearly income
  • Paid vacation and sick leave
  • Holiday pay
  • Sam’s Club membership for you and a friend or family member
  • Discounts on exclusive hair products
  • Employee referral program - $1,000 potential earnings per referral
  • SSG is an EQUAL EMPLOYMENT OPPORTUNITY / AFFIRMATIVE ACTION employer. Candidates are considered for employment with SSG without regard to their race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, veteran status, or other classification protected by applicable federal, state or local laws.

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