Job Overview
We are looking for a dynamic Community Marketing Manager to lead our outreach efforts in the U.S. market. This role is pivotal in driving brand awareness, engaging community members, and enhancing customer engagement through strategic marketing initiatives. The ideal candidate will have a passion for creating meaningful connections and executing campaigns that resonate with diverse audiences.
Key Responsibilities
Community Platform Management :
- Oversee community platforms such as Discord, Reddit, Facebook Groups, and Instagram Groups.
- Drive healthy growth, enhance user engagement, and maintain consistent brand messaging.
Community Content Planning Engagement :
Plan and execute community activities, discussion topics, and interactive content relevant to sneaker and fashion culture.Stimulate user participation to enhance brand recognition and loyalty.Community Marketing Strategy :
Develop tailored marketing strategies for each platform based on their unique characteristics and user behaviors.Increase brand exposure, influence, and conversions through effective community tactics.Growth Conversion :
Implement campaigns, events, and reward mechanisms to grow community users, improve retention, and achieve conversion goals.KOL Influencer Partnerships :
Build and nurture relationships with key opinion leaders (KOLs) and influencers in sneaker, fashion, and streetwear communities.Leverage their reach to amplify brand trust and visibility.Cross-team Collaboration :
Work with brand, marketing, and design teams to align community initiatives with overall strategies.Ensure optimal user experiences through coordinated efforts.Data Analysis Optimization :
Track and analyze community data to monitor engagement, growth, and conversion rates.Continuously refine strategies based on insights to enhance efficiency and effectiveness.Required Skills and Qualifications
Experience : Minimum 3 years in community management or marketing, with proven success in the U.S. market.Proven Track Record : Demonstrated ability to drive user growth, engagement, and conversions, with measurable results.Cultural Knowledge : In-depth understanding of sneaker culture and streetwear fashion communities.Platform Expertise : Proficiency in managing platforms like Discord, Reddit, Facebook Groups, and Instagram Groups, with an understanding of platform-specific growth and engagement mechanisms.Content Skills : Strong content planning and engagement abilities tailored to platform-specific needs.Analytical Mindset : Proficient in analyzing user data to optimize strategies and improve marketing outcomes.Collaboration : Excellent communication skills and ability to work cross-functionally with various teams.Language Skills : Fluency in English is required bilingual proficiency in English and Chinese is a plus.Benefits
Competitive salary and performance-based incentives.Opportunity to lead community marketing initiatives in a vibrant and growing industry.Work in a collaborative and innovative environment with a focus on creativity and results.Professional development opportunities to enhance your career.Flexible working arrangements, including remote options.If you are a creative marketer with a knack for building vibrant communities and possess the skills to drive engagement in the U.S. market, we encourage you to apply. Click 'Apply Now' to join our team and contribute to our mission of building strong community networks.
Our Commitment to Diversity and Inclusion
We strive to create a diverse and inclusive workplace where everyone is valued. We welcome applicants from various backgrounds and are committed to providing an environment that fosters growth and equality.
About Our Company
Be a part of a forward-thinking company where innovation and creativity are at the heart of our success. We are committed to delivering exceptional value and investing in the development of our team. Join us in making a significant impact on our community and beyond.
