Sr. Manager, Product Marketing (Dacor Luxury Appliances)

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role And Responsibilities

Role & Responsibilities

Dacor, the luxury appliance brand within Samsung is seeking an experienced Senior Product Marketing Manager. Reporting to the Director of Product Marketing, the Senior Product Marketing Manager plans and manages all facets of product marketing for the Luxury Appliances category, including go-to-market strategy, pricing, promotional campaigns, collateral development and monitoring of competitive activity. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Dacor products with customers against the competition. Develops and maintains solid relationships with sales leaders and customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. When requested, forms and leads teams, and manages product marketing direct reports. Reports findings and planned actions on a consistent basis to upper management. Owns the growth and strategic expansion of Dacor Luxury appliances by each respective channel and region

• Defines and drives the execution of the product marketing plan for Dacor Luxury Appliances segment to meet the P&L goals and KPIs
• P&L Ownership: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, to allocate promotional spending, and to monitor and drive inventory forecast accuracy
• Product Lifecycle Planning and Execution: Drives product launch planning and go-to-market implementation for a strategic product line-up, including supply chain alignment, marketing plans, promotional bundling, assortment planning, and merchandising
• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)
• Actively works with Samsung HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies
• Collaborates with demand generation team to create Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Sales Forecast Optimization: Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.
• Inventory Management: Collaborates with product supply to effectively manage inventory to optimize sales, while minimizing on-hand quantities
• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers and buying groups.
• Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary
• Works with senior leadership and maintains a consistent relationship with Korean Business Managers
  
  
  

Skills And Qualifications

Minimum Qualifications

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 10-12 years of experience in brand and/or product management, with P&L ownership experience
• Experience in appliances, luxury appliances, luxury plumbing and building products, luxury kitchen market and related industry-preferred
• Considers the dealers, trade partners and end-users when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions.
• Capability to articulate ideas clearly and concisely in a variety of settings, adjusting the message to match the audience level and size
• Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches.
• Experience managing retail market across multiple channels
• Strong team player who can build and thrive in a cross-functional environment, with proven ability to build positive relationships with Sales and other internal teams. Ability to communicate effectively with all employee and management levels – internally and externally.
• Experience in creating and comfortable with presenting compelling presentations to Dacor, Samsung, and customer’s executives
• Advanced experience with Microsoft Excel and PowerPoint
  
  
  

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