What are the responsibilities and job description for the Sr. Manager, Product Marketing position at Samsung Electronics America?
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.
People | Excellence | Change | Integrity | Co-prosperity
Role & Responsibilities
The Senior Manager is the primary liaison for all marketing activities relating to the products he/she is responsible for. This individual works directly with the Vice President to create product segmentation/positioning models, define the competitive landscape, develop go-to-market strategies, and manage the product lifecycle roadmap. The Senior Manager is also responsible for interfacing with Samsung’s direct and indirect sales channels, including internal sales teams, retailers, and distributors. This individual will provide these customers with the direction and materials required to carry out approved marketing programs. This position will lead the product marketing function for a segment of Samsung's Audio business. The Senior Manager will be responsible for marketing program design and execution, new product launch, channel sales support, overall product lifecycle management, achievement of sales/market share goals, and the exercise of P&L responsibility. This person should be an expert at collaborative forecasting by fully understanding input from the Sales team and the upcoming market conditions. This person will prepare weekly unit forecasts (AP2) based on analysis of channel inventory, sell-through history, future promotions, competitive activity, and seasonality by model and key account. To do this, this person will need to work closely with Sales Operations, assisting in weekly sales forecasts and product allocations.
- Product category roadmap and lifecycle
- Strategic promotional plans and calendars
- Weekly forecasts and formation of plans to close gaps vs. monthly/quarterly/annual plans
- Achievement of category sales and market share goals
- Maintenance of category WOS targets
- Communication with and updates to overseas HQ counterparts
- Development of a holistic strategy to manage assortment across multiple partners and channels without price or market disruption
- Creation and presentation of product marketing decks to retail partners
- Product messaging and positioning
- Other responsibilities as defined
Minimum Qualifications
10 years relevant industry experience; product/brand marketing and communication skills coupled with CE industry knowledge are required
Experience working with both National and Regional retail (including pureplay.com and retail.com) accounts is required
Product lifecycle management experience, particularly in product launch and channel inventory management, is required
P&L management experience is required
Strong Microsoft Office skills (e.g., Excel, PowerPoint, Word) required
Bachelor’s degree required; MBA preferred
Ability to effectively lead negotiations and define programs with customers and partners
Understanding of Circana, and other market data tracking services is preferred
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
