Director of Market Intelligence & Customer Insight

Responsibilities

[Market Intelligence (MI)]

• Develop strategies based on local market research and analysis to derive insights
• Identify business opportunities through analysis of local and global market trends
• Analyze competition and develop benchmarking strategies
• Manage market opportunities and risks by analyzing economic, industrial, and consumer trends
• Collaborate with headquarters and overseas subsidiaries to establish global marketing strategies (localization)
• Collect MI-related data and establish and refine analysis processes

[Customer Insight (CI)]

• Develop marketing strategies by deriving customer insights through local customer data analysis
• Formulate tailored strategies by analyzing consumer behavior, cultural characteristics, and purchasing patterns
• Define customer segmentation and persona
• Analyze CRM data and develop customer experience optimization strategies
• Conduct customer satisfaction surveys (NPS), questionnaires, and Voice of Customer (VOC) analysis, and derive key findings
• Collaborate with headquarters and local teams to execute and improve customer-focused strategies

Requirements

• Experience in global FMCG companies or consulting firms in MI/CI roles
• Minimum of 8 years of experience in market research and customer insight analysis in the relevant country or region
• Understanding of consumer behavior, cultural differences, and brand perceptions
• Essential experience in data analysis and research (including field research)
• Proficiency in data analysis tools and BI tools such as Excel, SQL, Python, R (Tableau, Power BI, etc.)
• Strong communication skills for collaboration with multinational teams
• Proficiency in English or Korean for communication with HQ (essential)