What are the responsibilities and job description for the Director of Strategic Planning position at Samyang America, Inc.?
Job Overview
This role is responsible for developing and implementing market intelligence strategies to drive business growth.
Responsibilities
- Develop data-driven strategies based on local market research and analysis to gain a deeper understanding of customer needs and preferences.
- Analyze global market trends to identify new business opportunities and stay ahead of the competition.
- Conduct competitor analysis and develop benchmarking strategies to measure performance and improve marketing efforts.
- Manage market risks by analyzing economic, industrial, and consumer trends to inform business decisions.
- Collaborate with international teams to establish global marketing strategies that are tailored to local markets.
- Analyze customer data and develop targeted marketing strategies to increase customer engagement and retention.
- Formulate strategic plans by analyzing consumer behavior, cultural characteristics, and purchasing patterns.
- Define customer segments and personas to create effective marketing campaigns.
- Analyze CRM data to develop customer experience optimization strategies and improve overall customer satisfaction.
- Conduct customer satisfaction surveys and analyze feedback to derive key findings and recommendations.
Requirements
- 8 years of experience in market research and customer insight analysis in a global FMCG company or consulting firm.
- Strong understanding of consumer behavior, cultural differences, and brand perceptions.
- Proficiency in data analysis tools such as Excel, SQL, Python, R, and BI tools like Tableau and Power BI.
- Excellent communication skills for collaboration with multinational teams.
- Fluency in English (or Korean) for communication with headquarters.
Preferred Qualifications
- Experience in CRM data analysis and customer segmentation.
- Experience in brand marketing and consumer research in the relevant market.
- Experience in digital marketing data analysis.
- Experience collaborating with multinational organizations.
- Proficiency in additional languages such as Chinese or Japanese.
