What are the responsibilities and job description for the Strategic Planning Expert position at Samyang America, Inc.?
About the Role
Samyang America, Inc. is seeking a skilled Strategic Planning Expert to join our team. In this role, you will be responsible for developing strategies based on local market research and analysis to derive insights.
Responsibilities
- Develop business plans by analyzing local market trends and competition
- Analyze consumer behavior and purchasing patterns to inform marketing strategies
- Collaborate with headquarters and overseas subsidiaries to establish global marketing strategies
- Analyze CRM data to develop customer experience optimization strategies
- Conduct customer satisfaction surveys and VOC analysis
Requirements
- Minimum of 8 years of experience in market research and customer insight analysis
- Experience in data analysis and research, including field research
- Proficiency in data analysis tools and BI tools such as Excel, SQL, Python, R
- Strong communication skills for collaboration with multinational teams
Preferred Qualifications
- Experience in CRM data analysis and customer segmentation
- Experience in brand marketing and consumer research
