What are the responsibilities and job description for the Product Innovation Manager position at Samyang America, Inc.?
Job Summary
The Senior Product Manager will play a crucial role in driving the strategic direction of instant food products, sauces, and related offerings at Samyang America.
This position involves spearheading product innovation, leading cross-functional initiatives, and delivering results that align with the company's growth objectives.
Main Responsibilities:
- Strategic Product Management
- Develop and execute the product strategy and roadmap, ensuring alignment with Samyang's overall business goals.
- Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
- Own the P&L for assigned product lines, balancing profitability with competitive positioning.
- Innovation and Development
- Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.
- Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
- Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
- Consumer and Market Insights
- Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
- Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.
- Act as a voice of the customer, advocating for consumer needs and preferences in product development.
- Cross-Functional Leadership
- Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
- Work closely with sales teams to align product strategies with customer needs and retail requirements.
- Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
- Performance Optimization
- Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
- Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
- Develop and present post-launch evaluations and recommendations to senior leadership.
