What are the responsibilities and job description for the Social Media Intern position at San Diego Growlers?
The Social Media/Content Creation intern will work closely with the San Diego Growlers Owners and be involved in the week-to-week social content planning and short content video elements for the team. They will gain valuable insight into various aspects of a professional sports organization. This individual will support the team in telling the story of our brand through top quality content and creative videos on all our social media platforms. The successful candidate will be able to thrive in a fast-paced environment while maintaining a consistent structure, can-do attitude, and top-notch creative execution. Moreover, this individual must take initiative independently and manage ambiguity while embodying the vision, mission, and core values of the ultimate team.
Responsibilities
● Developing effective content, promotion, engagement, and conversion strategies.
● Create engaging digital content such as videos and other forms of multimedia.
● Shoot and edit high-quality videos for various projects, including games, training sessions, practices, and other events.
● Conceptualize video features for the digital channels.
● Collaborate with other team members to ensure that the content aligns with the overall goals of the brand.
● Maintain up-to-date knowledge of industry trends and best practices in digital content creation.
● Create and curate a unique and engaging “story” that compels people to interact with the brand, and ultimately purchase merchandise or attend events hosted by the team.
● Strong preference for candidate to live in or near San Diego for team activities and individual player content capture.
● Other duties as assigned to support the Creative Department or San Diego Growlers in general.
Managing day-to-day social media & marketing activities:
● Planning, generating, and publishing relevant, original content daily
● Creating/maintaining editorial calendar and posting schedule – including short term posts like Instagram Stories
● Participating in live videos
● Overseeing design of digital assets to ensure that they are consistent with brand positioning and company values
● Controlling community management - monitoring, reposting, responding to online comments and reviews, etc.
● Building, testing, and optimizing paid social media campaigns
● Developing effective content, promotion, engagement, and conversion strategies.
● Create engaging digital content such as videos and other forms of multimedia.
● Shoot and edit high-quality videos for various projects, including games, training sessions, practices, and other events.
● Conceptualize video features for the digital channels.
● Collaborate with other team members to ensure that the content aligns with the overall goals of the brand.
● Maintain up-to-date knowledge of industry trends and best practices in digital content creation.
● Create and curate a unique and engaging “story” that compels people to interact with the brand, and ultimately purchase merchandise or attend events hosted by the team.
● Strong preference for candidate to live in or near San Diego for team activities and individual player content capture.
● Other duties as assigned to support the Creative Department or San Diego Growlers in general.
Managing day-to-day social media & marketing activities:
● Planning, generating, and publishing relevant, original content daily
● Creating/maintaining editorial calendar and posting schedule – including short term posts like Instagram Stories
● Participating in live videos
● Overseeing design of digital assets to ensure that they are consistent with brand positioning and company values
● Controlling community management - monitoring, reposting, responding to online comments and reviews, etc.
● Building, testing, and optimizing paid social media campaigns
Related marketing duties including, but not limited to:
● Developing sponsorship procurement videos and other materials
● Attending and representing the brand at team and trade events (as needed)
● Participating in marketing meetings
Required Knowledge, Skills, and Qualifications:
● Experience creating sports social content for platforms including Facebook, Instagram, X, TikTok, YouTube, and LinkedIn
● Ability to create fun content with the players
● Experience creating a wide variety of content for social media and beyond
● Excellent communication skills
● Must be self-motivated, detail oriented, and have a sense of accountability
● Must have reliable transportation and a valid driver’s license
● Strong preference for candidate to reside in San Diego and be able to attend most/all home games and weekly practices.
● Ability to commit to March/April - August
● Developing sponsorship procurement videos and other materials
● Attending and representing the brand at team and trade events (as needed)
● Participating in marketing meetings
Required Knowledge, Skills, and Qualifications:
● Experience creating sports social content for platforms including Facebook, Instagram, X, TikTok, YouTube, and LinkedIn
● Ability to create fun content with the players
● Experience creating a wide variety of content for social media and beyond
● Excellent communication skills
● Must be self-motivated, detail oriented, and have a sense of accountability
● Must have reliable transportation and a valid driver’s license
● Strong preference for candidate to reside in San Diego and be able to attend most/all home games and weekly practices.
● Ability to commit to March/April - August
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.