What are the responsibilities and job description for the Marketing & Social Media Manager - $85,000 - $95,000 position at San Francisco AIDS Foundation?
Organizational Summary
At the San Francisco AIDS Foundation (SFAF), we are driven by a vision of a future where health justice is a reality for all, particularly for those living with or at risk of HIV. We envision a world where race does not impact one's health and wellness, where the stigma around substance use is eradicated, where an HIV diagnosis does not limit one's quality of life, and where HIV transmission has been completely stopped.
Our mission is dedicated to promoting health, wellness, and social justice for the communities most affected by HIV. We do this through offering sexual health and substance use services, advocating for those in need, and building strong partnerships.
Our strategic plan is built upon five core values that guide our work and our team: Justice, Dignity, Courage, Leadership, and Excellence. We are in search of individuals who are passionate about making a difference, who are leaders in public health, and who are committed to the practice of racial justice. Join us in our fight to create a better future for all.
Position Overview:
The marketing & social media manager is responsible for maintaining and building SFAF's social media presence, and supporting the development & implementation of marketing campaigns to advertise new philanthropy initiatives. They will bring relevant, engaging content to our existing followers on social media and use creative strategies to continually build our audiences. They will be responsible for using digital platforms to promote, advertise, and share information about SFAF programs, services, events, advocacy, and volunteer and philanthropic opportunities.
Essential Duties:
Physical Requirements:
Work Environment:
This position is primarily located at 940 Howard, San Francisco, however it may occasionally require traveling to other office locations or off-site meetings as required by the job. Role may include evening and weekend coverage.
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.
EMPLOYEE BENEFITS:
SFAF is proud to offer a comprehensive benefits package for our full-time employees. These include:
Vacation Leave
24 days of combined Paid Time Off/Sick Time Off for the first two years of employment
29 days of Paid Time Off/Sick Time Off after two years of employment
14 paid holidays per year
Retirement
403(b) Plan – SFAF matches employee contributions (1 to 1) up to 3% of salary
Health Coverage
Flexible Spending Account to set aside employee pre-tax dollars for unreimbursed medical and dependent expenses.
Medical insurance - premium fully/partially paid by SFAF for employee (Kaiser Permanente HMO, Sutter Health Plus HMO)
Vision insurance – premium fully paid by SFAF for employee (MetLife)
Dental insurance – premiums fully/partially paid by SFAF for the employee (MetLife Insurance)
Employee Sponsored Care
Plume - Gender Affirming Care
Maven – Family Forming benefits
Life Insurance Disability Family Leave
Life Insurance and AD&D insurance – Employer Paid: 100% of salary, up to $100K (MetLife)
Long term disability insurance (MetLife)
Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA), Pregnancy-Related Disability Leave (PDL), as applicable
Equal Employment Opportunity Statement:
The San Francisco AIDS Foundation is an Equal Opportunity employer. We actively seek applications from people living with HIV/AIDS, people with disabilities, women, LGBTQ individuals and people of color.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Application Process:
Please visit our careers page at:
http://www.sfaf.org/about-us/careers/
POSITION OPEN UNTIL FILLED
NO PHONE CALLS PLEASE
At the San Francisco AIDS Foundation (SFAF), we are driven by a vision of a future where health justice is a reality for all, particularly for those living with or at risk of HIV. We envision a world where race does not impact one's health and wellness, where the stigma around substance use is eradicated, where an HIV diagnosis does not limit one's quality of life, and where HIV transmission has been completely stopped.
Our mission is dedicated to promoting health, wellness, and social justice for the communities most affected by HIV. We do this through offering sexual health and substance use services, advocating for those in need, and building strong partnerships.
Our strategic plan is built upon five core values that guide our work and our team: Justice, Dignity, Courage, Leadership, and Excellence. We are in search of individuals who are passionate about making a difference, who are leaders in public health, and who are committed to the practice of racial justice. Join us in our fight to create a better future for all.
Position Overview:
The marketing & social media manager is responsible for maintaining and building SFAF's social media presence, and supporting the development & implementation of marketing campaigns to advertise new philanthropy initiatives. They will bring relevant, engaging content to our existing followers on social media and use creative strategies to continually build our audiences. They will be responsible for using digital platforms to promote, advertise, and share information about SFAF programs, services, events, advocacy, and volunteer and philanthropic opportunities.
Essential Duties:
- Curate organic and paid social media for SFAF on Instagram, Facebook, and LinkedIn, by researching, developing, and posting content promoting health information and updates, program and services, upcoming events, policy/advocacy work, and staff/program accomplishments.
- Increase the visibility and impressions of SFAF's social media channels by developing a plan to strategically expand SFAF's presence on existing or new social platforms.
- With SFAF's Philanthropy team, promote upcoming fundraising events, including Dining Out For Life, Tribute Gala, Santa Skivvies, Donor Salons, and upcoming endurance series events.
- Design and implement marketing strategies to drive registrations to all new and existing SFAF peer-to-peer fundraising events, which could include redeveloping former platforms and strategies.
- Assist in the reporting of marketing strategies for key reporting indicators for donors, sponsors and collaborators.
- Write, edit, and oversee copy development for emails, website pages, promotional materials, and other materials to promote upcoming fundraising events and initiatives.
- Be present for upcoming endurance series events and existing philanthropy events, which include weekend and overnight events.
- Research and advise social media best practices, to effectively engage existing audiences and recruit new followers, and build affinity and connection to SFAF.
- Analyze impressions and engagement, using data to inform future tactics.
- Assist with internal communication to SFAF staff about upcoming philanthropy and program events, and news/updates related to LGBTQ, HIV, and harm reduction issues.
- Other marketing, media, and communications duties as assigned
- Experience in marketing writing, social media management, and marketing funnels at a nonprofit or equivalent professional environment.
- Experience with digital ads, copywriting and website writing.
- Experience with Facebook, Instagram, Twitter/X, YouTube, LinkedIn and other social media resources.
- Graphic design and content creation experience.
- Strong awareness of and experience with best practices for marketing, ad copy and messaging.
- Ability to review and optimize strategy according to KPIs to drive engagement.
Physical Requirements:
- Proficiency in using office equipment like computers, copiers, and phones.
- Ability to perform routine bending, stooping, twisting, and reaching. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Minimum of 3 years of work in marketing and social media required.
- WordPress experience is preferred.
- Strong interest in LGBTQ community, harm reduction, racial and social justice, and health care access preferred.
- Strong prior experience with Pardot and email analytics.
- Experience with scheduling tools such as Hootsuite and Meta Business Suite is preferred.
Work Environment:
This position is primarily located at 940 Howard, San Francisco, however it may occasionally require traveling to other office locations or off-site meetings as required by the job. Role may include evening and weekend coverage.
The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.
EMPLOYEE BENEFITS:
SFAF is proud to offer a comprehensive benefits package for our full-time employees. These include:
Vacation Leave
24 days of combined Paid Time Off/Sick Time Off for the first two years of employment
29 days of Paid Time Off/Sick Time Off after two years of employment
14 paid holidays per year
Retirement
403(b) Plan – SFAF matches employee contributions (1 to 1) up to 3% of salary
Health Coverage
Flexible Spending Account to set aside employee pre-tax dollars for unreimbursed medical and dependent expenses.
Medical insurance - premium fully/partially paid by SFAF for employee (Kaiser Permanente HMO, Sutter Health Plus HMO)
Vision insurance – premium fully paid by SFAF for employee (MetLife)
Dental insurance – premiums fully/partially paid by SFAF for the employee (MetLife Insurance)
Employee Sponsored Care
Plume - Gender Affirming Care
Maven – Family Forming benefits
Life Insurance Disability Family Leave
Life Insurance and AD&D insurance – Employer Paid: 100% of salary, up to $100K (MetLife)
Long term disability insurance (MetLife)
Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA), Pregnancy-Related Disability Leave (PDL), as applicable
Equal Employment Opportunity Statement:
The San Francisco AIDS Foundation is an Equal Opportunity employer. We actively seek applications from people living with HIV/AIDS, people with disabilities, women, LGBTQ individuals and people of color.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Application Process:
Please visit our careers page at:
http://www.sfaf.org/about-us/careers/
POSITION OPEN UNTIL FILLED
NO PHONE CALLS PLEASE
Salary : $100,000
