What are the responsibilities and job description for the Director of Communications, Executive Director's Office - SF Municipal Transportation Agency (9183) position at San Francisco District Attorney?

Director of Communications, Executive Director's Office - SF Municipal Transportation Agency (9183)

Full-time
Work Hours : Regular
Job Code and Title : 9183-Deputy Director I, Municipal Transportation Agency
Fill Type : Permanent Exempt

APPOINTMENT TYPE : Permanent Exempt - This position is excluded by the Charter from the competitive Civil Service examination process and shall serve at the discretion of the Appointing Officer.

Do you have the following skills, experience and drive to succeed in this role Find out below.

Application Opening : January 16, 2025

Deadline to Apply : January 29, 2025

Recruitment ID : PEX-9183-154829

Division : Executive Director's Office

Section : Strategic Communications and External Affairs

Work Hours : Monday - Friday, 8am-5pm (Additional hours as needed)

Company Description :

The San Francisco Municipal Transportation Agency (SFMTA) is a City and County of San Francisco department responsible for managing all ground transportation in the city. The SFMTA has oversight over the Municipal Railway (Muni) public transit and bicycling, paratransit, parking, traffic, walking, and taxis. The mission of the agency is to connect San Francisco through a safe, equitable, and sustainable transportation system.

Position Description :

The Director of Communications will serve as the chief communications strategist for the San Francisco Municipal Transportation Agency (SFMTA), overseeing executive communication, internal communications and management, strategic communications, government affairs, media and public relations, community engagement and outreach, marketing, and other duties as assigned. This is an executive leadership role tasked with ensuring transparent, proactive, and consistent messaging that aligns with the agency's mission to improve transportation access and safety for all San Franciscans. Reporting directly to the Director of Transportation, the Director of Communications is a core member of the agency’s executive team.

Examples of Important and Essential Duties :

Strategic Communications :

Ensure that the organizational structure within the Communications Division is aligned to deliver high-quality service to the agency.

Develop and implement a comprehensive, organization-wide communications strategy to promote the SFMTA’s policies, programs, and services.

Build internal partnerships creating excitement around developing future goals regarding our customer experience.

Communicate strategic core agency values to ensure that the agency is aligned.

Develop and approve key strategies for all communications efforts across the agency.

Build and maintain strong positive relationships with media, government officials, and community leaders.

Collaborate with the Director of Transportation and agency division leads to align messaging with organizational goals and priorities.

Manage crisis communication efforts to protect and enhance the agency’s reputation.

Internal Communications and Management :

Develop metrics to evaluate the effectiveness of communication strategies and make data-driven adjustments.

Oversee internal communication efforts to ensure staff alignment with agency goals and initiatives.

Manage and mentor Division staff, fostering a collaborative and high-performing work environment.

Oversee the team that manages SFMTA’s city, state, and federal policy strategy, including budget requests and legislation.

Maintain and develop relationships with local, state, and federal officials, including elected officials.

Align the SFMTA’s policy interests with city, state, and federal policy and legislation.

Media and Public Relations :

Support agency spokespeople to ensure timely and accurate responses to media inquiries and public concerns that support the agency’s long-term goals.

Lead a culture of proactive media engagement and oversee the development and dissemination of press releases, media advisories, and statements.

Support and foster agency relationships with local, regional, and national media to enhance coverage of SFMTA initiatives.

Identify opportunities to positively position the agency within the public realm in the media and beyond.

Community Engagement and Outreach :

Coordinate strategy for public hearings, workshops, and community meetings to gather feedback and ensure transparency across the agency.

Create and support strategies to engage neighborhood organizations, advocacy groups, and elected officials to promote the SFMTA’s projects and initiatives.

Lead the development of coordinated campaigns to educate the public on transportation policies, safety, and sustainability efforts.

Executive Communications :

Oversee public relations and media training for the Director of Transportation, the Director of Streets, and additional key agency staff.

Create opportunities for the Director to speak directly to San Franciscans through proactive and long-form press and digital content.

Develop cohesive media and branding guidelines for the SFMTA executives to use in public-facing communications.

Marketing :

Oversee agency-wide marketing initiatives.

Coordinate with the agency’s marketing lead to develop an annual marketing plan.

Direct the use of digital platforms, including the SFMTA’s website, social media, and multimedia tools, to engage diverse audiences.

Establish a framework for the SFMTA’s engagement with the public digitally.

Oversee digital advertising strategy to promote positive and useful SFMTA-related content.

Ensure messaging and graphics are accessible, inclusive, and tailored to the city’s multilingual and multicultural communities.

Nature of Work : This is a 24-7 agency with the expectation that you will work as required to handle crisis communications, media events, and coordination with agency and community partners in the evenings and on weekends, as needed.

Working Relationships : This position will work closely with the Director of Transportation, Board of Directors, Division leads, agency staff, the press, and other city, state, and federal partners.

Minimum Qualifications :

1. Possession of a baccalaureate degree from an accredited college or university AND

2. Ten (10) years of verifiable, full-time experience in public relations, communications, or media management. This experience must include three (3) years of management experience.

Substitutions :

Possession of an advanced degree in Communications, Media, Journalism, Public Relations, Advertising, Marketing or Public Affairs can substitute for one (1) year of the required experience. The required management experience may not be substituted.

Additional experience as described above may be substituted for the required degree on a year-for-year basis. Thirty (30) semester units or forty-five (45) quarter units equal one year.

Notes :

Applicants must meet the minimum qualifications by the final filing date unless otherwise noted.

One (1) year full-time experience is equivalent to 2000 hours.

Verification :

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process.

Selection Process :

Applications will be screened for relevant qualifying experience. Only those applicants who most closely meet the needs of the Agency will be invited to move forward in the selection process.

All your information will be kept confidential according to EEO guidelines.

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply.

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