What are the responsibilities and job description for the Marketing and Brand Specialist position at SAN JOAQUIN COUNTY HEALTH COMMISSION?

Job Description

The expected pay range is based on many factors such as geography, experience, education, and the market. The range is subject to change.

What You Will Be Doing :

Under general supervision responsible for leading the planning and implementation of defined strategic marketing projects that support organization and department objectives and enhance Health Plan’s brand and competitive position. Work is moderately complex and requires a moderate degree of discretion and independent judgement.

Essential Functions

Engages with leadership, internal customers, and external stakeholders to identify and develop opportunities for brand awareness and adoption.
Leads the execution of marketing and advertising campaigns, programs and services, including development of tactical plans, communication strategies and other activities that drive media placement, promotional activities, public relations events, advertising, social media, direct mail, digital and traditional communications.
Prepares marketing plans and implements approved materials.
Makes recommendations for media planning and supports buying and execution of planned media tactics based on marketing plans.
Provides insights and feedback to Creative Team, Communications and / or external stakeholders to ensure brand adherence and alignment with strategic goals.
Oversees vendors, contractors and other external partners to ensure timely completion of deliverables.
Compiles and analyzes marketing and advertising data to evaluate the effectiveness of marketing strategies; makes recommendations based on results.
Develops and delivers training and related communications.
Compiles, develops and produces internal and external reports.
Implements approved policies and procedures for area of responsibility.
Assists with development of marketing copy and written communications as needed to support marketing activities.

What You Bring :

Knowledge, Skills, Abilities and Competencies

Required

Knowledge of healthcare, managed care and / or state sponsored programs.

Basic knowledge of the principles of marketing and branding.

Ability to gather and compile market, competitor and customer insight to inform the marketing and branding process.

Ability to read and interpret business and regulatory information to develop priorities and drive planning efforts.

Basic knowledge of media and other forms of communication methods used for marketing and branding.

Strong planning and project management skills, including the ability to manage projects involving internal and external stakeholders to successful conclusion.

Strong vendor management skills, with ability to monitor and hold vendors accountable for deliverables and timelines.

Basic problem solving and analytical skills, including the ability to perform routine analysis, using identified data, information and / or issues, and provide recommendations.

Basic leadership skills with the ability to establish direction, build alliances, and inspire and motivate others.

Strong oral and written communication skills, with the ability to communicate professionally to diverse individuals and groups inside and outside of Health Plan.

Relates openly and comfortably with diverse groups of people; interacts effectively with individuals both inside and outside of Health Plan; establishes and maintains effective working relationships.

Produces work that is accurate and complete.

Produces the appropriate volume of work.

Actively learns through experimentation when tackling new problems, using both successes and failures to learn.

Rebounds from setbacks and adversity when facing difficult situations.

Knows the most effective and efficient process to get things done, with a focus on continuous improvement.

Uses time effectively and efficiently; values time; concentrates his / her efforts on the more important priorities; can attend to a broader range of activities; meets deadlines; manages projects and deliverables on time and on budget.

Ability to work independently and as part of a team.

Strong customer service skills.

Intermediate skills in MS Office 365, including ability to develop PowerPoint presentations.

Ability to speak and be understood in English.

Ability to handle confidential information with appropriate discretion.

Preferred

Medicare marketing or communications

Bilingual in one or more of Health Plan’s threshold languages.

Project management experience in marketing or healthcare related field

What You Have :

Education and Experience

Required

Bachelor’s Degree in Business, Marketing, Communications, or Public or Media Relations

At least four years of experience in managed care, Medi-Cal, Medicare or combination

At least two years of experience in Marketing, Communications or Public Relations; or

Equivalent combination of education and experience.

Preferred

Project management or event planning education or certificate

Medicare product development or member acquisition experience

Licenses, Certifications

Required

Valid California driver license and reliable transportation or, the ability to obtain transportation on demand in the counties served by Health Plan if prohibited from getting a driver license due to a medically documented disability.

What You Will Get : HPSJ Perks :

Competitive salary

Robust and affordable health / dental / vision with choices in providers

Generous paid time off (starting at 3 weeks of PTO, 4 paid floating holidays including employee’s birthday, and 9 paid holidays)

CalPERS retirement pension program, automatic employer-paid retirements contributions, in addition to voluntary defined contribution plan

Two flexible spending accounts (FSAs)

Employer-Paid Term Life and AD&D Insurance

Employer-Paid Disability Insurance

Employer-Paid Life Assistance Program

Health Advocacy

Supplemental medical, legal, identity theft protection

Access to exclusive discount mall

Education and training reimbursement in addition to employer-paid elective learning courses.

A chance to work for an organization that is mission-driven – our members and community are at the core of everything we do.

A shorter commute – if you’re commuting from the Central Valley to the Bay Area.

Visibility and variety – you have a chance to work with people at all levels of the organization, and work on diverse projects.

Our Vision :

Continuously improve the health of our community.

Our Mission :

We provide healthcare value and advance wellness through community partnerships.

We are an equal opportunity employer and diversity is one of our core values. We believe that differences including race, ethnicity, gender, sexual orientation and other characteristics, will help us create a strong organization that is sensitive to the needs of those we serve. Employment decisions are made on the basis of qualifications and merit.

HPSJ provides equal employment opportunities to employees and applicants for employment and prohibits discrimination based on color, race, gender (including gender identity and gender expression), religion (including religious dress and grooming practices), marital status, registered domestic partner status, age, national origin (including language use) or ancestry, physical or mental disability, medical condition (including cancer and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information, sexual orientation, military or veteran status, political affiliation or any other characteristic made unlawful by applicable Federal, State or local laws. It also prohibits unlawful discrimination based on the perception that anyone has these characteristics, or is associated with anyone who has or is perceived to have these characteristics.

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