What are the responsibilities and job description for the Social Content Producer position at Sandlot & Co.?
Job Title: Social Content Producer
About the Role:
We are looking for a Social Content Producer to join our team—someone with a sharp eye for social media trends, strong writing skills, and the ability to create compelling content that engages audiences. This role is perfect for someone who thrives in a fast-paced environment, understands digital storytelling, and can craft high-quality content across various social platforms.
Key Responsibilities:
- Define & Execute Social Media Creative Strategy – Develop and implement engaging digital content strategies tailored to our clients' objectives.
- Content Writing & Planning – Write and manage monthly social content calendars, ensuring messaging is tailored to desired voice, aligned with client objectives, and optimized for engagement.
- Content Creation (Photo & Video) – Shoot and produce social-first video and photo content that aligns with trending formats and brand aesthetics.
- Video & Photo Editing – Edit social media videos and photos using creative tools to enhance storytelling and engagement.
- Digital Graphic Management – Coordinate and assign graphic design needs related to the social calendar, working closely with the content designer.
- Social Media Posting & Scheduling – Schedule and publish both planned digital content calendar posts and daily ad-hoc content requests.
- Content Lifecycle Management – Oversee the full content creation process from ideation to publishing.
- Trendspotting & Best Practices – Stay up-to-date on the latest social media trends, platform updates, and digital content best practices to keep our content fresh and effective.
Requirements:
- Proven experience in social media content creation, with a portfolio of writing, digital video, and photography work.
- Strong writing skills with the ability to craft engaging and on-brand copy.
- Understanding of video shooting, digital editing software (ex. CapCut, Canva), and photo editing tools.
- Knowledge of social media best practices, platform algorithms, and content performance optimization.
- Ability to identify and leverage trends to create timely, relevant content.
- Strong organizational skills with the ability to meet deadlines and work collaboratively in a fast-paced environment.
Preferred Qualifications:
- Experience working with brands or agencies in a content creation role.
- Familiarity with social media scheduling tools (e.g., Sprout Social, Later, Meta Business Suite).
- Basic graphic design skills (Canva, Adobe Photoshop, etc.) are a plus.
This role reports directly to POD Lead.
