What are the responsibilities and job description for the Associate Director, Franchise Hemophilia Patient Marketing position at Sanofi?
Job Title: Associate Director, Franchise Hemophilia Patient Marketing
Location: Cambridge, MA
About the Job
The Associate Director, Hemophilia Franchise Marketing will be responsible for supporting a cohesive strategy across the team by working closely with internal and external stakeholders. The role will work closely with brand teams and patient Support Services field teams for supporting transverse marketing work related to Hemophilia Franchise, covering the portfolio across Hemophilia A factor (ALTUVIIIO, Eloctate) and Hemophilia B factor (Alprolix), and fitusiran. The successful candidate will be responsible for supporting innovation and tactical execution across a number of priorities related to (i) to empowering field-based teams engaging with the broad community in the most impactful way, (ii) elevating Sanofi brand in the Hemophilia space, (iii) representing the Hemophilia franchise towards selected external and internal stakeholders on transverse topics.
This position will report to the Director of Franchise Marketing, US and will be based in Cambridge, MA.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.
Main Responsibilities:
Support the development and execution of the US commercial strategy for the Hemophilia Franchise Marketing team, leading the brand planning efforts
Lead large brand level initiatives that span across Patient and HCP channels inclusive of development, creation, and implementation of branded and unbranded strategy, tactical plan, and materials
Lead the digital strategy including but not limited to website updates, social media, digital advertising, and CRM
Collaborate extensively with marketing, field teams, training department, and other functions to ensure we are achieving key milestones and targets
Manage external vendor relationships and budgets to ensure effective execution of strategy and tactical plan
Manage the franchise team budget
About You
Bachelor degree required, MBA preferred
Minimum of 5 years of progressive experience marketing in pharmaceutical/biotech commercial teams with a minimum of 2 years of experience marketing drugs in the U.S. is required.
Hemophilia or rare disease experience preferred but not required
Demonstrated ability to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
Ability to communicate and work closely with the following business functions to successfully lead initiatives: Patient Services, Market Access, Sales force, Medical, Legal, Regulatory, Business Ops and Multiple agencies
Detail-oriented self-starter capable of owning initiatives from beginning to end and managing several large complex projects simultaneously
Ability to work independently; nimbly developing clear and compelling action plans including prioritization, objective setting, timeline, budget management
Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
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