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Content Advocacy Lead Job at SAP SE in New York

SAP SE
New York, NY Full Time
POSTED ON 2/17/2025
AVAILABLE BEFORE 4/30/2025

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

What you’ll do :

  • Be the strategic mastermind behind our product-led growth initiatives, focusing on first-use and nurture advocacy for our product experiences.
  • Shape how teams approach onboarding, user education, and long-term engagement.
  • Work closely with product, customer success, sales, and content creation teams to develop and implement strategies that turn users into advocates.
  • Enhance the user journey, reduce time-to-value, and foster a culture of product-led growth across the organization.

What you bring :

  • 5 years of experience in user experience strategy, digital adoption, or related fields, preferably in a SaaS or B2B environment.
  • Proven track record of driving user adoption and engagement through strategic initiatives.
  • Strong analytical skills with experience in data-driven decision making and strategy development.
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Experience with product-led growth strategies and digital adoption platforms.
  • Familiarity with user onboarding best practices and engagement metrics.
  • Ability to lead and collaborate effectively with cross-functional teams.
  • Strategic mindset with a focus on long-term user success and business growth.
  • Expectations and tasks :

  • Develop comprehensive strategies for user onboarding, engagement, and digital adoption.
  • Consult content teams in creating effective onboarding flows, in-app guidance, and educational resources.
  • Work with customer success teams to identify opportunities for improving user adoption and reducing churn.
  • Analyze user behavior data to inform strategy and measure the impact of advocacy initiatives.
  • Lead cross-functional initiatives to align teams around product-led growth principles.
  • Develop and implement strategies to foster a vibrant user community and encourage peer-to-peer learning.
  • Create frameworks and best practices for teams to follow when developing user onboarding and engagement initiatives.
  • Stay current with industry trends in product-led growth, digital adoption, and user engagement strategies.
  • About the Team :

    Our team transforms user engagement from the first interaction onward, creating intuitive onboarding and continuous learning experiences that empower users. We are a dynamic group of designers and content strategists who thrive on collaboration and creativity to make a significant impact on millions of users worldwide, ensuring they have the best possible experience with our products.

    We win with inclusion :

    SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.

    Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity.

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