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Satguru Travel is hiring: Team Lead- Content Writer in Lincoln

Satguru Travel
Lincoln, NE Full Time
POSTED ON 1/19/2025
AVAILABLE BEFORE 4/16/2025

Job Summary :

As a Content Writer Team Lead, you will play a pivotal role in shaping and executing the content strategy of our organization. You will lead a team of talented content writers, ensuring the production of high-quality, engaging, and relevant content across various platforms. This role requires exceptional writing skills, team management capabilities, and a deep understanding of content marketing principles.

Key Responsibilities :

  • Content Strategy Development :

Collaborate with the content manager to develop and refine content strategies aligned with the company's goals.

  • Conduct research to identify industry trends, audience preferences, and competitor content strategies.
  • Team Leadership :
  • Lead, mentor, and motivate a team of content writers to achieve individual and team goals.

  • Assign tasks, set clear expectations, and provide feedback to enhance team performance.
  • Foster a collaborative and creative work environment within the team.
  • Content Creation :
  • Write high-quality content, including blog posts, articles, social media updates, and other marketing collateral.

  • Edit and proofread content to ensure accuracy, clarity, and consistency.
  • Ensure content is optimized for search engines (SEO) and tailored to target audiences.
  • Content Calendar Management :
  • Create and maintain a content calendar to ensure a consistent flow of content.

  • Monitor deadlines and coordinate content production schedules.
  • Performance Analysis :
  • Track content performance using analytics tools and provide insights to optimize content strategies.

  • Use data-driven insights to refine content topics, formats, and distribution channels.
  • Content Distribution :
  • Collaborate with the marketing team to promote content through various channels, including social media, email marketing, and partnerships.

  • Identify opportunities for guest posting and content syndication.
  • Content Quality Assurance :
  • Establish and maintain content quality standards, guidelines, and best practices.

  • Conduct periodic content audits to ensure consistency and compliance.
  • Stakeholder Communication :
  • Collaborate with cross-functional teams to gather information and insights for content creation.

  • Communicate content strategies and results to key stakeholders.
  • Qualifications :

  • Bachelor's degree in English, Journalism, Marketing, or related field (Master's degree preferred).
  • Proven experience in content writing and creation, with a strong portfolio of published content.
  • Minimum of five years of experience in content marketing, with at least 2 years in a leadership or supervisory role.
  • Exceptional writing and editing skills, with attention to detail and grammar.
  • Proficiency in SEO and content optimization techniques.
  • Strong analytical skills and the ability to interpret data to drive content decisions.
  • Familiarity with content management systems (CMS) and marketing automation tools.
  • Excellent interpersonal, communication, and leadership skills.
  • Ability to work in a fast-paced, dynamic environment and meet tight deadlines.
  • Creative thinking and the ability to generate innovative content ideas.
  • A passion for staying up-to-date with industry trends and emerging content formats.
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