What are the responsibilities and job description for the Director, Product Marketing (K-12 Science) position at Savvas Learning?
Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content.
Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today's classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student.
Our comprehensive solutions for core curriculum, and supplemental and intervention programs - supported by an array of professional development services - allow teachers to use data to inform classroom practices and tailor instructions to an individual's abilities and learning styles.
The Director, Product Marketing for K-12 Science is responsible for developing, monitoring, and directing the implementation of the marketing and promotional plans for both national and state-specific campaigns. Ensure that all marketing activities and plans across the K-12 product lines are implemented effectively. Working with cross-functional teams, this position will maximize opportunities to both ensure revenue growth and expanded penetration within existing markets.
Primary Responsibilities
- Must be able to provide creative and strategic vision for product launches and marketing campaigns.
- Must be able to communicate the vision and the unique feature set of their product line(s).
- Manage and mentor Marketing managers in the development, implementation, and monitoring of launch and marketing plans
- Oversee the develop a differentiated sales message, product packaging, integrated print and technology promotional materials, assist in sales presentations, and support sales strategies
- Work with the Director of Product Management, Marketing Services team, and sales to create and execute integrated campaigns that will increase market share and maximize revenue.
- Develop and manage marketing budgets.
- Review and respond to RFPs.
- Provide market and competitive insight and knowledge as part of the overall strategic planning for the Science Product lines.
- Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies.
- Work with Market Research to develop campaign market research in selected states.
- Coordinate with Corporate Communications in developing all PR campaigns
- Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx. 20%) to keep a pulse on the market as it relates to new products, sales story and customer needs.
Requirements
- Minimum of five to seven years of managerial experience in educational publishing or a product marketing role.
- Bachelor's degree required; Master's degree preferred.
Additional Skills, Qualifications, Experience
- Proven ability to work in a fast-paced, deadline driven, collaborative climate
- Strong verbal and written communication skills: Must be able to differentiate and convey information in a clear, concise manner to customers, sales force, and others.
- Proven leadership and supervision of staff: Must be able to mentor and manage multiple direct reports responsible for a number of different product lines.
- Strong interpersonal skills: Must be able to interact successfully with customers, sales force, management, and staff from related content areas.
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Savvas Learning Company provides access to a benefits experience created to offer our employees choice, flexibility, and the opportunity to save money for the future. Benefits include medical, dental, vision, tax-advantaged accounts, pharmacy, life insurance, disability insurance, matching 401(k), and paid time off. Our benefits are part of a total package that is carefully designed to support the total well-being of our employees.
Savvas Learning Company is an Equal Opportunity Employer. Savvas Learning complies with all applicable federal, state and local laws regarding recruitment and hiring. Savvas prohibits discrimination against individuals based on race, color, region, national origin, sex, age, disability, and other protected group status. We strive to create a fair and inclusive workplace where everyone feels valued and respected. Learn more about your EEO rights as an applicant.
Savvas Learning is an affirmative action employer and participate in E-Verify. E-Verify Know Your Rights
"Notice to California applicants: Information collected and processed as part of your Savvas Careers profile, and any job applications you choose to submit is subject to Savvas' California Applicant Privacy Notice."
Savvas Learning Company is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
