What are the responsibilities and job description for the Director of Social Media position at SBH Fashion?
What You’ll Be Responsible For:
Social Strategy & Execution
Social Strategy & Execution
- Develop and execute a best-in-class organic and paid social strategy that strengthens brand affinity and awareness, increases engagement, and drives follower growth & conversions.
- Own and manage a social media calendar across all major platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging channels).
- Translate brand campaigns, product launches, and seasonal moments into compelling social-first content.
- Implement a test-and-learn approach to optimize content performance and social growth.
- Manage social media agency, internal creators, as well as the SMM Manager & Community Manager.
- Oversee the creation of high-performing, platform-native content (video-first, user-generated content, influencer-led storytelling, etc.) that achieves ambitious
- KPIs.
- Lead a team of internal & external collaborators to build an engaged fragrance-loving community.
- Manage the brands voice and social identity to ensure consistent, authentic messaging across all channels.
- Own and scale the brand ambassador programs.
- Implement influencer-supported brand campaigns for the brands key business partners, delivering media value & fostering partner acquisition & retention.
- Analyze & report on key performance metrics (follower growth, engagement, reach, conversion rates).
- Monitor social trends, competitor activity, and emerging platforms to keep the brand ahead of the curve.
- Work closely with User Acquisition teams to optimize paid social strategies that drive new subscriber acquisition.
- Support increase in Lifetime Value by partnering with Integrated Marketing team & promoting subscriber-focused programs to the brands’ social media audience.
- You think big and move fast – You’re always ahead of the curve, spotting trends before they peak and executing creative ideas with speed and precision.
- You’re a content visionary – You know what makes people stop scrolling and engage. You have a sharp eye for storytelling, aesthetics, and creating viral moments.
- You thrive on collaboration – You love working cross-functionally and rallying teams to bring bold ideas to life, from influencer activations to integrated brand campaigns.
- You’re both creative and data-savvy – You balance gut instinct with insights, leveraging analytics to optimize content performance and maximize impact.
- You’re passionate about fragrance, lifestyle & pop culture – You get the culture, the trends, and what excites fragrance consumers, especially in the Gen Z and millennial space.
- You bring fresh ideas and positive energy – You’re excited to build, experiment, and take social presence to the next level.
- A deep understanding of social platforms (Instagram, TikTok, YouTube, etc.), their algorithms, and best practices
- A proven track record of leading social media strategy for best-in-class social media accounts. Proven success in growing a brand’s social presence and driving measurable impact on engagement and revenue.
- A passion for content creation with a strong eye for visuals and storytelling. First-hand experience in social media content creation & willingness to be on camera if needed, are a plus.
- Strong leadership skills with experience managing a high-performing team, including both internal & external resources.
- Ability to balance brand-building and KPI-driven social media marketing.
- A finger on the pulse of cultural trends, social media innovations, and internet moments.
- Experience with social media analytics tools (e.g., Google Analytics, Dash Hudson, Sprout Social, Hootsuite, or native platform analytics).
Salary : $140,000 - $150,000
