What are the responsibilities and job description for the Marketing Manager position at SBH Fashion?
Reports to VP, Marketing / Marketing Manager
Essential Duties and Responsibilities:
Essential Duties and Responsibilities:
- Develop and execute comprehensive brand marketing strategies to enhance brand awareness
- Support and manage creative brand marketing story-telling for brands across the portfolio.
- Collaborate with cross-functional teams to develop and maintain brand guidelines, ensuring brand integrity across all touchpoints.
- Source dynamic seasonal brand collaborations for each brand in the portfolio by strategic target outreach, managing internal and external comms, legal paperwork, and execution of the Collab
- Lead events and sponsorships to drive brand awareness, support for key categories, retailer partners and brand specific
- Maintain relationships with talent, and drive brand conversations for VIP seeding and marketing opportunities
- Manage PR agencies across all brands and initiatives led by global teams and partners
- Support in the creation of brand presentations. & retailer relationships
- Manage photoshoot production, talent procurement and contract requirements
- Manage brand marketing events and support in idea generation and vendor procurement
- Manage brand media and content partnerships
- Proven experience 3-5 years in brand marketing and digital marketing roles, with a track record of successfully developing and executing integrated marketing campaigns.
- Strong understanding of brand development principles, including brand positioning, messaging, and identity design.
- In-depth knowledge of digital marketing channels, strategies, and tools, with hands-on experience in campaign planning, execution, and optimization.
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to improve marketing performance.
- Creative thinker with strong storytelling abilities and a keen eye for design and aesthetics.
- Exceptional communication and collaboration skills, with the ability to effectively interface with cross-functional teams and external partners.
- Proficiency in marketing analytics tools, content management systems, and project management software.
- Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.
- Must have VIP Relations contacts (influencer celeb) and Media Contacts (print, online, broadcast, podcasts, etc.)
- Proven event / activations experience (ideation, planning, execution)
- Proficient with Microsoft Office such as Word, Excel, and Powerpoint.
Salary : $80,000 - $90,000
