What are the responsibilities and job description for the Vice President of Brand Marketing - Beauty - Stamford, CT position at Scale Up Search?
Overview :
Scale Up Search is proud to be partnered with one of the leading global beauty groups in their continued rapid growth, with the acquisition of a Vice President, Brand Marketing to drive consumer engagement and enhance their market presence.
The VP of Brand Marketing is tasked with shaping and implementing impactful brand strategies to strengthen market presence and boost consumer engagement. This senior leadership role requires a forward-thinking, results-driven professional with deep expertise in brand development, marketing, and strategic planning within the beauty sector. The role involves oversight of all brand marketing initiatives to ensure alignment with the company’s vision and objectives.
Key Responsibilities :
Strategic Brand Leadership
Develop and execute a cohesive brand strategy aligned with organizational goals, leveraging market trends and consumer insights to enhance brand positioning and market expansion.
Brand Identity and Messaging
Define, uphold, and communicate a consistent brand identity across all touchpoints, crafting compelling narratives and ensuring adherence to brand guidelines.
Integrated Marketing Execution
Plan and implement multi-channel marketing campaigns, collaborating across teams to ensure unified efforts in digital, social media, traditional advertising, and public relations.
Consumer Engagement and Innovation
Use consumer insights to enhance customer experiences, drive engagement, and foster loyalty, while integrating innovative approaches and emerging technologies to maintain a competitive edge.
Qualifications :
Bachelor’s degree in Marketing, Business, Communications, or a related discipline, advanced degree (MBA or equivalent) preferred.
Minimum of 10 years of brand marketing experience, with significant exposure to the prestige beauty industry.
Proven ability to craft and execute creative and effective marketing campaigns for $100M brands.
Demonstrated ability to collaborate across departments and drive successful GTM strategies.
Strong capability to engage with senior leadership, cross-functional teams, and divisional leaders on strategic initiatives.
Track record of developing and executing successful brand strategies.
Experience leading and managing diverse, high-performing marketing teams.
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