What are the responsibilities and job description for the Vice President of Brand Marketing - Beauty position at Scale Up Search?
Overview :
Scale Up Search is excited to partner with a leading global beauty group in their pursuit of growth. We are seeking a Vice President of Brand Marketing to enhance consumer engagement and elevate market presence.
Role Summary : In this pivotal leadership role, you will shape and implement compelling brand strategies that resonate with consumers and strengthen market positioning. We are looking for a forward-thinking, results-oriented professional with extensive experience in brand development, marketing, and strategic planning specifically within the beauty sector.
Key Responsibilities :
Strategic Brand Leadership
Develop and execute a cohesive brand strategy that aligns with organizational goals, utilizing market trends and consumer insights to enhance brand positioning and foster market expansion.
Brand Identity and Messaging
Define, maintain, and communicate a consistent brand identity across all platforms, crafting engaging narratives and ensuring adherence to brand guidelines.
Integrated Marketing Execution
Plan and implement robust multi-channel marketing campaigns, collaborating with various teams to ensure aligned efforts in digital, social media, traditional advertising, and public relations.
Consumer Engagement and Innovation
Utilize consumer insights to enhance customer experiences, driving engagement and building loyalty while integrating innovative approaches and emerging technologies to sustain a competitive edge.
Qualifications :
Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or equivalent) preferred.
A minimum of 10 years of brand marketing experience, with notable exposure to the prestige beauty industry.
Demonstrated ability in crafting and executing creative and effective marketing campaigns for brands exceeding $100M in revenue.
Proven success in collaborating across departments to drive successful go-to-market strategies.
Strong capacity to engage with senior leadership, cross-functional teams, and divisional leaders on strategic initiatives.
Track record of developing and implementing successful brand strategies.
Experience in leading and managing diverse, high-performing marketing teams.
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Vice President of Brand Marketing - Beauty?
Sign up to receive alerts about other jobs on the Vice President of Brand Marketing - Beauty career path by checking the boxes next to the positions that interest you.
