What are the responsibilities and job description for the Head Of Marketing position at Scaler LLC?
About Us : Scaler helps pave the way for a net-zero carbon future in the real estate market. Our innovative ESG software tools empower investors and fund managers with the insights needed to enhance asset performance and reduce environmental impact.Role Overview : We are looking for a Head of Marketing to launch and lead our marketing department. This role is ideal for someone with experience in B2B SaaS marketing who can create and execute a strategy to grow our brand, attract leads, and enhance our online presence. You will play a key role in increasing website traffic, generating high-quality leads, and establishing our company as a recognized name in the market.Responsibilities Develop strategies to increase website and LinkedIn traffic.Improve search engine visibility (SEO) and online engagement.Execute marketing campaigns to attract and convert high-quality leads.Optimize marketing funnels for customer acquisition.Strengthen brand positioning through creative storytelling and targeted initiatives.Expand brand reach through partnerships and industry collaborations.Use data insights to refine marketing strategies and improve performance.Align marketing efforts with sales, product, and engineering teams.Create compelling marketing materials, case studies, and promotional content.Stay updated on market trends to ensure competitive positioning.Requirements Minimum 8 years of total marketing experience, preferably for a B2B SaaS business with a product-led strategy.Proven experience in launching and scaling a marketing function.Expertise in modern B2B marketing strategies, including SEO, content marketing, and demand generation.Ability to analyze data and make informed marketing decisions (SQL knowledge is a plus).Experience using CRM tools such as Salesforce, HubSpot, or Pipedrive.Strong problem-solving, analytical, and organizational skills.Excellent verbal and written communication abilities.Ability to manage multiple projects while maintaining attention to detail.Self-motivated, results-driven, and able to work in a fast-paced environment.Benefits Top-of-market salary and a generous equity stake in the company.Variable compensation plan to reward high sales achievement.25 paid vacation days per year, but the opportunity for more if needed.We offer a hybrid work policy : 2 days working from home and 3 days in-office each week.Four months of parental leave.Annual personal development budget.We are a global company that meets in person at least once a year.Why Scaler? When you join Scaler, you will collaborate with a team of curious, sharp, supportive, and genuinely enthusiastic individuals about Scaler's product and unique value. Our people are committed to making a positive impact on our customers' journey to achieving absolute zero carbon.Compensation Range : €75K - €125K#J-18808-Ljbffr
Salary : $75,000 - $125,000