Vice President of Sales

About Scenic Group : From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the World’s First Discovery yacht, Scenic Eclipse. Emerald Cruises was formed in 2013 to offer a contemporary and inclusive cruise experience. Fast forward to 2025 and we have 10 Star-Ships sailing the rivers of Europe and Southeast Asia, and two ultra-luxury yachts that explore the most desirables coastlines and oceans. Scenic Group is looking to hire Vice President, Sales to join our team at our Hollywood, FL corporate location. The Vice President, Sales will be a key executive responsible for executing and developing sales strategy. Will play a pivotal role in shaping the future of Scenic and Emerald Cruises, driving revenue growth, expanding market share and building strong relationships with key trade partners and national consortia.  The Vice President, Sale will report to Managing Director, Scenic Group . The Vice President, Sales, will lead the US / LATAM Field Sales, Sales Support, Groups and MICE teams to grow cruise revenues by executing against the US sales strategies and initiatives. The ideal candidate will possess a motivational leadership style, coupled with the experience and strategic instincts required to drive revenue in a global business through effective sales, account management and demand generation. This person’s primary focus is to develop the people, processes and systems which maximize sales and revenue opportunities for Scenic’s expanding fleet and itineraries. The VP will partner closely with the Vice President, Marketing, Senior Manager of Commercial, the heads of Finance, Contact Center and Air to identify strengths, weaknesses and opportunities; providing leadership insight and direction to achieve optimal performance. S / He will need outstanding sales leadership skills to develop, train and measure an organization of nearly 30 sales professionals and drive profitable revenue growth. The VP is also responsible for ensuring the organization’s sales resources and investments are managed and levered to their fullest potential. The VP also will direct the multi-year vision for the Sales team, aligning sales initiatives with Scenic’s global strategy, brand and segment development needs. The VP is accountable for the development and implementation of innovative initiatives to enhance sales and revenue in each region, clearly articulating the importance of the strategy, programs, goals, benefits and achievements which are aligned to global  Scenic objectives. Participate in evaluating new technology and tools to improve the sales function is key. S / he will further monitor, measure and manage the effectiveness of all sales resources and investments within this team. The role is based at Scenic Cruises US headquarters in Hollywood, Florida and is expected to be an in-office role. Travel up to 50% of time is required for the role. KEY RELATIONSHIPS Reports to, Managing Director, US. Direct reports include Senior Director, Field Sales, Director of Key Accounts, Director of Groups, Director of Charters, Director of New Business Development, Director of LATAM & MX and Director of sales and trade partnerships. Other key relationships include Marketing, Finance, Call Center, Air, and HR. KEY RESPONSIBILITIES Manage and drive top-line revenue results for the United States and Latin America. Provide inspirational leadership to the regional sales and sales support teams, developing sales strategy for the group, sales processes, compensation and performance management practices to drive top-line growth and drive efficiency. Actively participate in budgeting, planning and forecasting processes for the US and LATAM. Identify targeted go-to-market strategies for the region and provide a road map for sales efforts and new programs to drive penetration and share. Represent SCENIC Group with key US and LATAM accounts as well as at impactful conferences and speaking engagements that support awareness and appreciation for the SCENIC offering. Identify opportunities to enhance tracking and performance against key sales indicators to hold teams accountable for results. Coach and mentor the sales organization, to strengthen the existing talent base and elevate the sales approach and performance standards. Coordinate regularly with marketing, commercial, groups, air and contact center teams to ensure strategies and activities are aligned to optimally drive revenue objectives. Support and develop strategy and execution of the launch of new ships / itineraries. Collaborate actively with peers on the leadership team to drive continued growth for the organization. Work closely with the commercial operations team, monitor and analyze sales performance metrics, producing executive-level reports with insights and strategic recommendations. Establish sales goals, KPIs, and performance benchmarks, tracking progress and optimizing efforts to exceed targets for both Sales personnel and travel agency accounts. Recruit, mentor and develop, a high-performing global sales team, fostering a results-driven culture. Identify and capitalize on opportunities to strengthen Scenic Group’s market position in North America, leveraging niche agencies and targeted strategies to drive direct revenue growth and gain a competitive edge in market share. DESIRED OUTCOMES Accelerate top-line financial performance by developing a winning go-to-market strategy for the US and LATAM and driving a culture of accountability throughout the selling organization. Implement process and performance management approach to support sales growth, drive efficiency and establish competitive leadership. Achieve North America growth KPIs through scalable and sustainable sales performance across key channels. Assist in developing architecture and facilitate organizational planning to achieve optimal structure and support for future scalability. Highly motivated team who can serve as next generation sales leaders at SCENIC Cruises. The ideal candidate adopts a roll-up-your-sleeves approach to management that is driven by a passion for building innovative and effective go-to-market strategies that drive market share growth and overall profitability. The candidate will be a proven leader with demonstrated success in building winning sales teams and commercial programs as well as engendering a sales culture across the broader sales organizations. S / he will have been part of high-growth organizations and will understand what it takes to drive ultimate success for a smaller yet prestigious brand. The candidate will be skilled at driving growth across groups and have had exposure to working with traditional and emerging distribution and revenue generation channels. S / he will be a self-motivated, energized and creative individual who can demonstrate her / his knowledge, skills and abilities in the mentorship and development of the sales organization. High-growth environment Track record of developing programs and building sales capability during a high-growth period; exposure to independent, luxury and / or challenger brand dynamics is highly attractive. Industry relationships and network Well-networked in the travel industry with strong existing customer relationship. Relationships within luxury travel consortias are a plus. Bachelor's degree required master’s degree or MBA is preferred. CRITICAL LEADERSHIP CAPABILITIES Leading People In addition to building and inspiring an outstanding sales team, this person will : Engage people in discussion around the US business direction, conveying the organizational vision and direction and how the unit or a project fits in. Delegate projects with a clear set of agreed objectives / measures of success. Translate business goals into priorities and ensure individual performance measures are aligned with goal progress measures and communicate regularly about long-term goals to reinforce the SCENIC Cruises larger intent. Frequently review project progress and seek corrective actions when needed. Driving Results Given SCENIC Cruises' goal of continued top-line growth, this new leader will need to : Work to achieve goals while overcoming obstacles and / or planning for contingencies. High sense of urgency towards achieving targets. Regularly assess performance and progress to ensure the team meets and exceeds goals. In addition, conduct mid-year and annual reviews to evaluate individual and team achievements. Holds the team accountable for performance and results, ensuring that expectations are consistently met. If necessary, implements corrective action plans to address performance gaps, providing support and guidance to help team members improve and succeed. EXPERIENCE 10 years in sales leadership roles in luxury travel, cruise and / or hospitality industry 5 years in a senior leadership role. Experience across cruise segments preferred. Proven record of exceeding revenue targets, driving business growth and scaling high-performance sales teams. Ability to travel frequently locally and internationally for business development and industry events up to 50% of time. Participate in and represent Scenic Group at global trade shows, industry conferences, and networking events to strengthen brand presence. Build and maintain strong relationships with key travel agencies, host agencies, and industry consortia (e.g., Virtuoso, Signature Travel Network and others). Strong presentation, organizational, written, and verbal communication skills. Location : Hollywood, FL (Required) Work authorization : United States (Required) What we offer : Generous vacation and paid time off policy Medical / dental / vision insurance 401k (match) Dental insurance Healthcare spending or reimbursement accounts such as HSAs or FSAs Retirement benefits or accounts Employee discounts Powered by JazzHR