What are the responsibilities and job description for the Director of Marketing position at Scenic Living Communities?
Scenic Living Communities is a continuing care retirement community in Iowa Falls, Iowa. Scenic Living Communities offers several levels of living including independent living, assisted living, short-term rehab, and long-term care.
In addition to our commitment to provide quality care to our residents, we are also committed to providing a great work environment for our Team Members.
Benefits: We value and are grateful for our Team Members. Below is a snapshot of our benefits to foster health and happiness for our team:
- Health, Dental, & Vision Plans with company cost share (full-time only)
- Company paid Employee Assistance Program (EAP)
- 401(k) with company match
- PTO
- Paid Holidays
- Competitive Wages
- Service Award Bonus
Role:
We are seeking a dedicated Marketing Director to join our team! The Marketing Director possesses the ability to communicate effectively and advocate for the mission of the facility community to the community and various media.
Responsibilities:
- Organizes and maintains lead database and records including contact information, source information and history of all contacts made with leads and contracts.
- Completes and maintains a Marketing Plan.
- Successful demonstration of strong marketing strategies using various media.
- Plans and executes marketing events each quarter that are designed to bring in new prospective residents, and should include current residents and their friends.
- Builds and maintains relationships with current residents, to encourage resident referrals.
- Has a deep understanding of the local market for senior care options.
- Successfully demonstrate ability to close sales.
- Ensures accurate information be given to clients and future residents.
- Develops relationships in the community that will promote the success of the community.
- Responsible for the day to day operations of independent living and town homes.
Qualifications:
- Bachelors degree in marketing or similar preferred.
- 1-2 years' experience in marketing preferred.
- Must possess a valid drivers license and have a good driving record.
- Ability to obtain class D driver's license.
Skills and Abilities
- Proficient with computer and able to use Microsoft Office products and lead management software.
- Strong interpersonal and communication skills, including a proficient clear, concise, and compelling oral and written communication.
- Financial management and stewardship of resources.
We are an equal opportunity employer and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability of any other characteristic protected by law. Scenic Living Communities is proud to be a tobacco-free campus, including but not limited to electronic cigarettes. We follow CMS and CDC protocols and guidelines.