Consumer Marketing Associate

POSITION/JOB TITLE: Consumer Marketing Associate

FLSA STATUS: Non-Exempt

AA/EEO CODE: 2

LOCATION: TBD

DEPARTMENTS: Direct to Consumer divisions- (SWDC/SCC CURRENTLY)

IMMEDIATE SUPERVISOR: Director, Installed Consumer Services

POSITION SUMMARY:

Drive tactical marketing for direct to consumer divisions to help meet sales goals and business objectives for retail customers. Assist with all elements of the marketing and creative functions. Continue to advance all social media and track CRM data to maintain consumer divisions’ marketing edge.

ESSENTIAL FUNCTIONS:

• Collaborate with Director of Installed Services to establish marketing goals, direction and budget for Scherer Bros. Consumer Divisions
• Determine marketing messages, and provide art direction for all marketing collateral; brochures, ads, signage, direct mail as required.
• Direct Mail: determine demographics, copy, frequency, effectiveness.
• Digital Marketing - Website:
  • Direct the design, content and functionality of the consumer websites.
  • Supervise outside resources for website to implement additions or revisions to keep content relevant and updated.
  • Consult with Director to add new products to the website pages.
• Provide creative direction for photography assignments.
• Digital marketing: Social Media:
  • Work in conjunction with vendors to determine effectiveness of SEM ,organic searches, keywords, site traffic, engagement, lead conversions
  • Facebook, Instagram Posts
  • Search Retargeting
  • Online display ads, mobile apps
  • Google Reviews
  • Mailchimp: emails/newsletters content/frequency
• CRM: Database maintenance (Currently Access)
• Work with Director to develop, revise or maintain printed materials for showroom and sales tools for salespeople.
• Identify and manage outside creative and production resources.
• Manage company brand identity in any media for consumer divisions.
• Manage the allocation and claim processing for vendor co op programs.

EDUCATION & EXPERIENCE:

• Associate degree in Business or Marketing preferred or comparable experience considered in lieu of degree
• 3 years marketing/professional experience required in business-to-consumers marketing

KNOWLEDGE, SKILLS & ABILITIES:

• Ability to develop creative concepts and execute into print and electronic media.
• Proven self starter with ability to take initiative and work with minimal direction.
• In depth understanding of marketing/advertising principles and branding.
• Creative copywriting skills.
• Excellent verbal and written communication skills.
• Demonstrated experience developing print and online communications.
• Strong creative, problem solving and resource management skills.
• Strong organizational, negotiation and project management skills.
• Media planning, buying and contract negotiation experience.
• Proficient in, Excel, Word, PowerPoint, Access, Photo Shop.
• Understanding of online advertising and social media applications.

PHYSICAL DEMANDS:

Sit for majority of work day

Repetitive use of hands/keyboarding for the majority of work day

ENVIRONMENT & PHYSICAL WORKING CONDITIONS:

Indoor office environment

LICENSE(S) AND/OR CERTIFICATE:

Valid drivers’ license and clean motor vehicle report (MVR)

EDUCATION & EXPERIENCE:

• Associates in Business or Marketing or comparable experience considered in lieu of degree
• 3 years marketing/professional experience required in business-to-consumers marketing

KNOWLEDGE, SKILLS & ABILITIES:

• Ability to develop creative concepts and execute into print and electronic media.
• Proven self starter with ability to take initiative and work with minimal direction.

• In depth understanding of marketing/advertising principles and branding.
• Creative copywriting skills.
• Excellent verbal and written communication skills.
• Demonstrated experience developing print and online communications.
• Strong creative, problem solving and resource management skills.
• Strong organizational, negotiation and project management skills.
• Media planning, buying and contract negotiation experience.
• Proficient in, Excel, Word, PowerPoint, Access, Photo Shop.
• Understanding of online advertising and social media applications.

PHYSICAL DEMANDS:

• Sit for majority of workday
• Repetitive use of hands/keyboarding for the majority of the workday

ENVIRONMENT & PHYSICAL WORKING CONDITIONS:

Indoor office environment

LICENSE(S) AND/OR CERTIFICATE:

Valid drivers’ license and clean motor vehicle report (MVR)

Consumer Marketing Associate - Drive Consumer Sales Growth!

Scherer Bros. seeks a driven Consumer Marketing Associate to execute tactical marketing strategies for our direct-to-consumer divisions. This role will collaborate with the Director of Installed Consumer Services to develop and implement marketing plans, manage all aspects of creative development (print and digital), and advance our social media presence. Responsibilities include direct mail campaigns, website management, SEO/SEM optimization, social media content creation, CRM database management, and vendor co-op program administration. The ideal candidate has 3 years of B2C marketing experience, a strong understanding of marketing principles, excellent communication skills, and proficiency in relevant software (Excel, Word, PowerPoint, Access, Photoshop). An A.A. in Business or Marketing is preferred, but equivalent experience will be considered. Be a key player in driving our consumer sales growth!