We are seeking an Email Marketing Expert to develop and execute high-impact email campaigns that drive engagement, lead generation, and customer retention in the B2B energy sector . This role requires expertise in email marketing strategy, automation, audience segmentation, and performance optimization in a business-to-business (B2B) environment .
The ideal candidate will have experience managing A / B and multivariate testing, subscription list management, and campaign analytics tracking . While experience with SAP Emarsys is a plus , candidates with expertise in other enterprise email marketing platforms (e.g., Marketo, HubSpot, Pardot, Acoustic, Mailchimp, or Salesforce Marketing Cloud) are encouraged to apply.
As a critical member of our digital marketing team, you will work closely with campaign managers, web teams, and content creators to align email marketing efforts with broader B2B marketing strategies in the energy sector .
Key Responsibilities :
Email Campaign Strategy & Execution
- Plan, develop, and execute B2B email marketing campaigns aligned with energy sector business objectives .
- Utilize email automation platforms to build and execute workflows, nurture leads, and drive customer engagement.
- Conduct A / B and multivariate testing to enhance email performance (e.g., subject lines, messaging, CTAs, and send times).
- Optimize email content and design for targeted engagement with B2B buyers and industry stakeholders.
- Ensure compliance with data privacy regulations (GDPR, CAN-SPAM, etc.) and industry best practices.
Audience Segmentation & Subscription Management
Develop and refine B2B audience segmentation strategies based on customer behavior, industry verticals, and engagement trends.Manage subscription lists for targeted communication, ensuring proper opt-ins, opt-outs, and regulatory compliance .Execute lead nurturing and re-engagement campaigns to maximize retention and conversion rates.Analytics & Performance Optimization
Track and analyze key B2B email marketing metrics (open rates, CTR, lead conversions, and engagement trends).Generate detailed performance reports with actionable insights for campaign improvements.Utilize data-driven decision-making to refine targeting, messaging, and automation strategies.Collaborate with sales and marketing teams to align email campaign performance with lead generation and revenue goals .Collaboration & Process Optimization
Work closely with B2B campaign managers, sales teams, and web teams to ensure alignment across digital marketing channels.Optimize email marketing automation workflows for scalability and efficiency.Develop and implement lead nurturing and customer retention strategies to support long-term business growth.Qualifications :
3 years of experience in email marketing within a B2B environment , preferably in the energy sector or industrial markets.Experience with enterprise email platforms (e.g., Marketo, HubSpot, Pardot, Acoustic, Mailchimp, Salesforce Marketing Cloud, or similar). SAP Emarsys experience is a plus.Strong understanding of email marketing automation, personalization, and audience engagement strategies for B2B buyers.Hands-on experience running A / B and multivariate testing for campaign optimization.Proficiency in email analytics, reporting, and KPI tracking to measure campaign success and drive continuous improvement.Knowledge of B2B customer journeys, lead nurturing strategies, and sales funnel optimization .Familiarity with data privacy regulations (GDPR, CAN-SPAM, etc.) .Strong project management skills , with the ability to manage multiple campaigns simultaneously.
